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2015 Kia K900 proves Korea's other brand has arrived

Kia entered the US market in 1993 with the Sephia, a compact economy car you probably don't (want to) remember, and two decades later it has stepped on stage at the LA Auto Show to unveil a rear-wheel-drive, fullsize luxury sedan called the K900. The achievement here isn't the car itself, its handsome styling or the incredible value it might be (pricing has yet to be announced), but rather that no one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with the best luxury brands in the world. It's a testament to what 20 years of hard work can do.
No one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with the best luxury brands in the world.
As for the car itself, it does indeed have handsome styling. Kia's design language wears nicely on the K900's larger frame. The large, 19-inch, multi-spoke wheels keep that big body from looking disproportionate, and the all-LED headlights give the front end a suitably high-tech appearance that's required in this class of overachievers.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

WTF China? Why copy the Kia Picanto for anything?

While we certainly don't condone it, we at least get why Chinese companies copy the work of global automakers. It's all about the prestige in the China, and when versions of expensive imports can be had from a cheaper, domestically built automaker, it's clear where the money will go. But of all the prestigious, luxurious, handsome, high-performance vehicles for a Chinese automaker to rip off, why in the name of Chairman Mao did they choose a Kia Picanto? For those not in the know, the Picanto is a tiny city car that'd slot in below the Rio, were it sold in the US market. It's a fine car for what it is, but hardly one that is so packed full of innovative, handsome styling that makes sense to copycat, even if it isn't actually sold in the People's Republic. But that's just what Yogomo has done, with the new 330 electric car. While the real McCoy is a proper car, complete with a range of gas engines, the electric 330 is what's known in China as a low-speed electric vehicle – despite its size, according to Car News China, it can't be used on highways and is not eligible for the PRC's green subsidies. While most copycat designs are pretty flagrant, they're easily discernible from the cars on which they're based. That's not the case with the Yogomo 330, though. The mirrors are different, sure, and the grille, while roughly the same shape, isn't as exact the trademark Kia grille. But beyond that, the design is virtually identical, and that's sure to ruffle the feathers of copyright lawyers in South Korea. Head over to CNC for a look at the Yogomo's copycatting efforts. Featured Gallery Yogomo 330 EV Related Gallery 2015 Kia Picanto News Source: Car News ChinaImage Credit: Kia Government/Legal Green Kia