2013 Kia Optima Sx on 2040-cars

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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

2020 Kia Niro Hybrid gets tweaked design, more tech features

Kia's gasoline-electric Niro will enter the 2020 model year with minor design updates inside and out. The re-styled crossover made its debut next to the new Kia Seltos at the 2019 Los Angeles Auto Show. Stylists started the redesign by giving the Niro's front end a nip and tuck. The 2020 model stands out from the outgoing 2019 variant with new-look headlights, chevron-shaped fog lights Citroen likely wishes it had thought of first, and grille with diamond-shaped inserts. The changes made to the rear end are largely limited to the bottom part of the bumper, which looks more rugged thanks in part to gray trim designed to mimic a skid plate. And 2020-specific 16- and 18-inch alloys round out the changes. Experiencing deja vu? It's likely because the European-spec Niro made its debut during the 2019 Geneva Motor Show with the same look.  Peek inside and you'll spot a redesigned, 7.0-inch digital instrument cluster behind the steering wheel, and an 8.0-inch touchscreen for the infotainment system. Customers can upgrade to a 10.25-inch infotainment screen programmed with navigation at an extra cost. The list of options includes shift paddles that let the driver dial in the desired amount of regenerative braking, an electronic parking brake, and, for a more festive vibe, ambient lightning that glows in six colors. There are no mechanical changes, meaning the Niro carries on with a hybrid powertrain made up of a 1.6-liter four-cylinder engine bolted to a six-speed dual-clutch automatic transmission, and an electric motor that draws power from a 1.56-kilowatt-hour battery pack. The two power sources join forces to deliver 139 horsepower and 195 pound-feet of torque, and they give the crossover nearly 600 miles of driving range. Fuel economy checks in up to 50 mpg in a combined cycle. Kia expanded its suite of available electronic driving aids with lane following and lane-keeping assist, which help keep the Niro in its lane. The crossover is also offered with high-beam assist. The 2020 Kia Niro will arrive in showrooms in early 2020. Pricing will be released in the weeks leading up to its on-sale date. The company confirmed the Plug-In Hybrid model will receive the same updates as its plug-less sibling, and it will go on sale at about the same time. It's reasonable to assume the Niro EV will go under the knife, too, but Kia excluded it from its announcement.

Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.