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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia to show widebody custom Stinger at SEMA

Kia will take to the SEMA Show later this month with a modified version of its Stinger fastback sedan that it developed with West Coast Customs. This tuned version gets a number of high-performance enhancements, including a widened body, lowered front and rear suspension, gloss black front grille, carbon fiber aero kit, 21-inch forged wheels, widebody fender flares, rear diffuser and squared-off exhaust tips. The Stinger is a fastback sedan and the brand's first GT offering, inspired by the grand touring cars of the '60s and '70s, designed in Frankfurt and developed on the Nurburgring circuit. When it goes on sale in December, it'll come in a choice of two engines: a base 2.0-liter turbocharged four pushing out 255 horsepower and 260 pound-feet of torque, and a GT version with a 3.3-liter twin-turbo V6 generating 365 hp and 376 lb-ft that's also found in the Genesis G90. It also comes in rear- and all-wheel-drive configurations, with standard Nappa leather interior and plenty of passenger and cargo space. You can read our First Drive impressions of the GT version here. Kia also promises upgrades to the tuned Stinger's cockpit. It'll be unveiled Oct. 31 alongside two other custom Kia vehicles, with more news to come in the days ahead.Related Video: Featured Gallery Kia Stinger GT Widebody by West Coast Customs: SEMA 2017 View 9 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com SEMA Show Kia Sedan kia stinger gt west coast customs

2017 Kia Forte5 Quick Spin | Sporty compact, lots of bells and whistles

A few months ago, we drove the Honda Civic Sport and found it to be a surprisingly fun and frisky hatch thanks to quick steering, a snappy shifter, and a willing turbo engine. It's also somewhat unusual in being a driver-focused compact, available with a manual, but not solely concerned with performance; sort of a warm hatch as opposed to a hot hatch. Kia's own warm hatch, the Kia Forte5 SX, is a close match for the Honda in some ways, and even better in others – for a price, that is. The Forte5 SX starts on the right foot with its punchy turbocharged four-cylinder. It's the 1.6-liter unit, which you'll also find in the Elantra Sport and Veloster Turbo, and makes a healthy 201 horsepower and 195 pound-feet of torque that nearly matches the output of the sportier-than-the-Sport Civic Si. You'll never be waiting for that power either, as the turbo hardly lags, and any lag that is present is masked by how smoothly boost comes into play. The throttle is fairly responsive, and the revs don't get hung up between shifts like they do in the Civic Sport. The Kia continues in the right direction by offering a manual transmission, as our tester had. In fact, the turbo-equipped SX trim is the only way to get a shift-for-yourself transmission on the Forte5. It features reasonably short, light throws, and the gates are a breeze to find. It's a tad rubbery at times, and isn't quite as precise as the Civic Sport's lever, but you won't be disappointed by it. The responsive engine also makes it easy to rev-match downshifts, but the pedals could be a bit closer together for heel-and-toeing. This drivetrain is packaged in the crisp, clean hatchback body of the Forte5. It's refreshingly free of extraneous vents and badging, leaving the body tasteful and classy. It's a body that is happy to change directions, too. It turns in quickly and neutrally, with only mild body roll. The steering itself is also quick and accurate with virtually no dead zone. There are a couple of handling gripes, though. The helm feels a bit overboosted and fairly numb, the ride somewhat unrefined. The body feels less controlled than it should over bumps, and the tires aren't very grippy. Inside the Forte5, things are a bit dour. The only color on the dash aside from black are the modest number of chrome appointments strewn about. Some of the plastic has a faux carbon fiber texture, but it almost makes the dash look cheaper, or cheesier, than it could be with better material finishes.