2013 Kia Optima Lx on 2040-cars

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Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Kia Cub Concept wanders over from Seoul

The little machine you see above is the Kia Cub. The Cub first debuted at the Seoul Motor Show, but this is the first time we've been able to see it ourselves in person, so we pointed our camera lenses its way and got to snapping.
According to our men on the show floor, the Kia Cub Concept is "quite good looking," with a squat and funky shape that looks mostly ready for production. With a five-door hatchback shape featuring reverse-opening doors (we'll resist calling them suicide doors... whoops...), this machine doesn't seem to share much design DNA with current Kia products. And that's fine. As much as we like Kia's swoopy line of cars and 'utes, a little shakeup every now and then never hurts.
We're sure the diminutive hatchback would be a fun car to pilot, with 204 horsepower and 195 pound-feet of torque coming from its turbocharged and direct injected 1.6-liter four-cylinder engine. Kia quotes a 0-62 time of 7.7 seconds and a top speed of 143 miles per hour. Sounds to us like it could be a worthy competitor to such successful sporting hatchbacks as the Mini Cooper S and Fiat 500 Abarth.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.