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Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro

Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.

Driver unaware SUV is in flames going down the highway

NBC Nightly News recently carried the above segment on a video showing a 2012 Kia Sorento spewing flames as its driver travels at highway speed on Interstate 4 in Orlando. Another motorist, Meredith Olinger, drives alongside, shooting the video while trying to warn the driver to pull over. She does, just in time. Seconds later, the Kia is cooked. The driver, Susan King, says, "I got out, and suddenly the car was engulfed in flames. (Olinger) saved my life. I'm incredibly grateful, and she was my angel that day. It was surreal." NBC did a nice job of using the video to highlight a serious issue. The SUV's owner was not King but her friend Tyla Kennedy, and though the Kia was part of a recall of 2012-14 Sorentos having to do with an engine defect, Kennedy says she never received a recall notice. That's because she was not the car's original owner. And as anyone who has received a recall notice for a long-sold car knows, automakers send the notices to original owners. Subsequent owners are out of luck. We could argue all day about whether automakers, sellers or subsequent owners should do more to ensure that automakers know the current whereabouts of their products, but luckily there's an easy way past all of that. If you own a car you bought second-hand, go to safercar.gov and enter your VIN. If there is a recall on your vehicle, it will show up there. If one pops up, contact a dealership and the repair will be carried out free of charge. Even if you bought your vehicle new, doing this check couldn't hurt, just in case your notice got lost in the mail. It could keep you from discovering, as you fly down the highway, that you are driving a fireball. Related Video: Image Credit: Meredith Olinger Auto News Recalls Kia Crossover SUV Videos