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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2018 Kia Stinger GT Long-Term Review Update | Do we like the seats?

We've had our long-term 2018 Kia Stinger GT for over six months, which means we've all had a lot of seat time in the sports sedan. And those seats we've become so familiar with have stirred up some mixed opinions among the staff, which I discovered after voicing my personal dissatisfaction with the shape of the seats. In my experience, I've found the seats to offer too little lumbar support, and with short, flat bottom cushions that aren't angled to support my thighs. Managing Editor Greg Rasa and Consumer Editor Jeremy Korzeniewski agreed the seat bottom would be better if it was angled up more, but otherwise didn't have complaints about the shape. Korzeniewski also mentioned he doesn't care for aggressive lumbar support, so the Stinger seat felt fine in that regard. Editors both lighter and shorter than the aforementioned folks didn't have any complaints. Road Test Editor Reese Counts felt they were supportive enough with good adjustability. "I've got a bad back, but I was feeling fine when I got home," Counts said, referring to a road trip to St. Louis in the car. "They're not the best seats I've ever tested, but the fact that I don't think about them very much speaks for itself." Senior Producer Chris McGraw said: "I'm 5'7" and weigh 150 pounds on a good day, so I wasn't really pushing these seats to their limits. They were comfortable for long highway stretches and offered enough support when I decided to push the twin-turbo V6 while driving around some of West Michigan's curvy roads." There is something about the seats that drew near universal derision, though: the combination of interior and exterior colors. Our Stinger GT is red with a red interior, and Counts, Korzeniewski and Rasa were annoyed that the reds don't quite match. McGraw felt it was "a bit too much The Shining to me," a reference to the vivid red bathroom in the movie. I like lots of color, and wasn't put off by the mismatch, so was perfectly fine with the color scheme. No one actually disliked the red leather itself, though, and Rasa offered a solution we all could agree on, "Just don't get that combo." We all agreed the red interior would look excellent with contrasting exterior colors such as white, black and blue. And it seems that even Kia agrees, since it appears that the red-on-red combo is no longer offered on the Stinger. Related Video:

2019 Dodge Charger R/T Scat Pack vs. 2018 Kia Stinger GT Comparison | Big bargain bruisers

The Kia Stinger GT is a sporty midsize sedan with a sleek hatchback roof and a luxurious interior, so it makes sense that it's frequently been compared to high-end German cars of a similar description. While it has generally faired quite well against the likes of the Audi A5 Sportback and BMW 4 Series Gran Coupe despite its commoner badge, it's unclear how many potential Audi and BMW buyers are going to also consider a Kia. So, what else can be thrown at it? Well, the Stinger has a bold, brash exterior the Germans can’t match, while boasting loads of space, features and performance at a discount price. You know what that sounds like? The Dodge Charger, which we recently had in the Autoblog garage. It's not exactly an apples-to-apples choice – bigger, no hatch, a pair of extra cylinders – but the two sedans are close on price, especially the 2019 Dodge Charger R/T Scat Pack that arrived at our office with an MSRP of $46,075. ThatÂ’s just a few hundred less than our long-term StingerÂ’s price of $46,620. So I decided to try them back-to-back to see which is the better bargain bruiser. 2018 Kia Stinger View 11 Photos The Charger takes an early lead with its 6.4-liter naturally aspirated V8, which generates 485 horsepower and 470 pound-feet of torque – a big advantage over the StingerÂ’s 365 horses and 376 pound-feet. But itÂ’s not just the power that gives it the edge, itÂ’s that it makes all the right sounds, and itÂ’s so smooth and responsive. Any amount of throttle yields a charmingly round, mellow sound, with just a hint of grit. ItÂ’s vintage American rumble in a modern(ish) wrapper. Additionally, power is so smooth and progressive that itÂ’s easy to dial in the right amount. ThereÂ’s one minor exception in its controllability at launch, as it takes a moment for the torque converter to spin up, and a lazy foot can get the tires to yelp (yours truly and a couple other editors ran into this). The ZF eight-speed automatic shifts seamlessly, whether youÂ’re in automatic or manual mode. The Kia Stinger GTÂ’s twin-turbo 3.3-liter V6 is also a great engine, but it lacks the character and the finesse of the Charger's V8. While that giant 6.4-liter lets out a hearty roar, the Stinger keeps its mouth tightly shut. Only a low, generic mumble from the intake comes from under the hood. And as weÂ’ve talked about before, the throttle response is sluggish, and it takes a moment for boost to build.