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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Editors’ Picks January 2023 | Acura Integra, the new CR-V and more

A new year means another long year of testing and evaluating new metal coming from the automotive industry — we know, tough job, right? It also means another year of new cars making it to our EditorsÂ’ Picks status, and weÂ’re starting out January with a bang. In total, eight new vehicles were EditorsÂ’ Picks this month, including some brand-new models like the redesigned Honda CR-V, Cadillac Lyriq and the ever-controversial Acura Integra. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda CR-V 2023 Honda CR-V Sport Touring front three quarter View 22 Photos Quick take: An all-around winner, the Honda CR-V is spacious, features easily used technology and looks better than ever. We recommend the efficient hybrid model, but the standard powertrain is a solid option, too. Score: 9.0. What it competes with: Hyundai Tucson, Kia Sportage, Mazda CX-5, Toyota RAV4, Subaru Forester, Nissan Rogue, VW Tiguan, Chevrolet Equinox, Ford Escape, Mitsubishi Outlander Pros: Clean styling; massive interior; efficient engine options; solid infotainment system; many standard safety features. Cons: No base trim levels; lack of specialty options such as plug-in hybrid and off-road models. From the editors: News Editor Joel Stocksdale — "The CR-V is just really good in a lot of ways that really matter. It's enormous inside. It has a clean, stylish exterior and interior. It's solidly equipped. The base engine is pretty underwhelming, but that's rectified with the more powerful, more refined and more efficient hybrid. It simply doesn't do anything badly." Senior Editor James Riswick — "The 2023 Honda CR-V is at its best as the hybrid. While the turbo base engine carries over virtually unchanged, the hybrid is new for 2023. To put it simply, itÂ’s just better to drive. Honda engineers managed to simulate shifts when the gas engine kicks on, providing a more natural driving experience and eliminating the blender-like droning of the outgoing car.

2020 Kia Niro Hybrid gets tweaked design, more tech features

Kia's gasoline-electric Niro will enter the 2020 model year with minor design updates inside and out. The re-styled crossover made its debut next to the new Kia Seltos at the 2019 Los Angeles Auto Show. Stylists started the redesign by giving the Niro's front end a nip and tuck. The 2020 model stands out from the outgoing 2019 variant with new-look headlights, chevron-shaped fog lights Citroen likely wishes it had thought of first, and grille with diamond-shaped inserts. The changes made to the rear end are largely limited to the bottom part of the bumper, which looks more rugged thanks in part to gray trim designed to mimic a skid plate. And 2020-specific 16- and 18-inch alloys round out the changes. Experiencing deja vu? It's likely because the European-spec Niro made its debut during the 2019 Geneva Motor Show with the same look.  Peek inside and you'll spot a redesigned, 7.0-inch digital instrument cluster behind the steering wheel, and an 8.0-inch touchscreen for the infotainment system. Customers can upgrade to a 10.25-inch infotainment screen programmed with navigation at an extra cost. The list of options includes shift paddles that let the driver dial in the desired amount of regenerative braking, an electronic parking brake, and, for a more festive vibe, ambient lightning that glows in six colors. There are no mechanical changes, meaning the Niro carries on with a hybrid powertrain made up of a 1.6-liter four-cylinder engine bolted to a six-speed dual-clutch automatic transmission, and an electric motor that draws power from a 1.56-kilowatt-hour battery pack. The two power sources join forces to deliver 139 horsepower and 195 pound-feet of torque, and they give the crossover nearly 600 miles of driving range. Fuel economy checks in up to 50 mpg in a combined cycle. Kia expanded its suite of available electronic driving aids with lane following and lane-keeping assist, which help keep the Niro in its lane. The crossover is also offered with high-beam assist. The 2020 Kia Niro will arrive in showrooms in early 2020. Pricing will be released in the weeks leading up to its on-sale date. The company confirmed the Plug-In Hybrid model will receive the same updates as its plug-less sibling, and it will go on sale at about the same time. It's reasonable to assume the Niro EV will go under the knife, too, but Kia excluded it from its announcement.