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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro

2019 Kia K900 First Drive Review | The Stinger GT grows up

The Kia K900 has been an afterthought in the luxury market almost since it was launched about 4 years ago. Or maybe a never-thought. Through September of this year, Kia sold just 260 examples, which was about 90 fewer than the same time last year. And with sales like that, most of us figured Kia would just let the model quietly disappear into the ether, especially with the launch of the new Genesis luxury brand, and Kia's new halo, the Stinger. Considering the car's yacht-like demeanor and forgettable looks, we wouldn't have missed it. Yet Kia is determined to keep the K900 alive in America, and has introduced a completely redesigned model. Perhaps even more surprising than the fact that the model is back, is that it's actually quite good. Think of it as a bigger, more plush Kia Stinger. That may be hard to believe by just looking at it. While it's certainly better proportioned than its predecessor, with a body that highlights its rear-drive bones, it's boring. It hides its roots well, not getting the onlooker excited or leaving a major impression. There's hardly a sharp crease or bold character line to be seen – a stark contrast to the fierce, outre Stinger. It doesn't even look much like other Kias, which all share a family resemblance in their grilles and athletic stance. The K900 is a lot larger than the Stinger, too. The wheelbase is about 8 inches longer, and overall length is up by nearly a foot. Width and height are greater by roughly 2 and 3 inches respectively. This all puts the K900 in the size territory of full-size luxury flagships, but Kia says it's targeting buyers of midsize luxury sedans such as the Audi A6 and BMW 5 Series with a price of around $60,895 for the base model, and $64,895 for the VIP model. These are close estimates. It's a "more for your money" sort of argument, but there are more direct competitors to the K900 that muddy the water, like the Volvo S90, Lincoln Continental, and Cadillac CT6. On paper, all three seem to be compelling options to the K900 with lower base prices, similar size, and more distinctive styling. But the K900 has a major power advantage with its standard 365-horsepower twin-turbo V6. The S90's standard engine makes just 250 horsepower, and the optional non-hybrid engine just makes 316 horses. To beat the Kia, you have to get the hybrid S90 with 400 horsepower, and a base price of over $64,000.