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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia to show widebody custom Stinger at SEMA

Kia will take to the SEMA Show later this month with a modified version of its Stinger fastback sedan that it developed with West Coast Customs. This tuned version gets a number of high-performance enhancements, including a widened body, lowered front and rear suspension, gloss black front grille, carbon fiber aero kit, 21-inch forged wheels, widebody fender flares, rear diffuser and squared-off exhaust tips. The Stinger is a fastback sedan and the brand's first GT offering, inspired by the grand touring cars of the '60s and '70s, designed in Frankfurt and developed on the Nurburgring circuit. When it goes on sale in December, it'll come in a choice of two engines: a base 2.0-liter turbocharged four pushing out 255 horsepower and 260 pound-feet of torque, and a GT version with a 3.3-liter twin-turbo V6 generating 365 hp and 376 lb-ft that's also found in the Genesis G90. It also comes in rear- and all-wheel-drive configurations, with standard Nappa leather interior and plenty of passenger and cargo space. You can read our First Drive impressions of the GT version here. Kia also promises upgrades to the tuned Stinger's cockpit. It'll be unveiled Oct. 31 alongside two other custom Kia vehicles, with more news to come in the days ahead.Related Video: Featured Gallery Kia Stinger GT Widebody by West Coast Customs: SEMA 2017 View 9 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com SEMA Show Kia Sedan kia stinger gt west coast customs

New Ford Mustang incoming; driving the Tesla Model S Plaid | Autoblog Podcast #746

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. We're fast approaching the reveal of the 2024 Ford Mustang, and we talk about what we know so far. We also discuss what's next for the Chrysler 300, McLaren is mulling an electric crossover, we've got more Civic Type R details, and Mitsubishi's Ralliart sub-brand is making its return to America. We've been driving a Tesla Model S Plaid, Kia Sportage X-Pro and Kia EV6, and we give our final thoughts on our long-term loan of a Hyundai Palisade. Finally, we dip into the mailbag to help a listener choose a new sporty car in the "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #746 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Everything we know about the 2024 Ford Mustang 2023 Chrysler 300 updated. What's next? McLaren pulls U-turn, now mulling (possibly electric) luxury crossover 2023 Honda Civic Type R power figures and more revealed Ralliart returns to America for 2023 Cars we're driving Tesla Model S Plaid (and what the interior looks like after 19,000 miles) Kia Sportage X-Pro Kia EV6 Hyundai Palisade Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Chrysler Ford Hyundai Kia McLaren Mitsubishi Tesla Coupe Crossover SUV Electric Future Vehicles Luxury Performance Sedan