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The Kia Sedona is the most neglected car model currently on sale

Today is a rainy day. What does a car nut do on a rainy day? After my spouse said I could have some free time, I started to wonder things. Bizarre things. Like, what happened to minivans? In addition to Ford, Chevy, and Dodge, other manufacturers jumped into the minivan pool. Remember the Mercury, Nissan, and Mazda's minivans? They stormed on the scene en masse in the 1980's and 1990's and then seemed to peter out as the crossover craze began taking full effect at the turn of the millennium. Now there are fewer minivan offerings and one in particular seems neglected. Well, it's still raining. So, I thought I would write down some of my thoughts in that vein. Today, Honda and Toyota are often seen as the minivan rivals, picking at each other in commercials and one-upping the other with little things, like an internal vacuum cleaner. But, don't forget Chrysler who has always been around in the category (they invented it if you believe their advertisements). So, they are always respected in the field, even though the Grand Caravan and Pacifica arguably aren't up to the Honda and Toyota standards. That's not to say they aren't worthy of serious consideration if you're looking for a minivan, because they are. All the products in this category have become relatively good and are far better in quality than anything from 30 years ago. There's another manufacturer out there however, making a minivan that is hardly ever heard from in automotive advertising circles. That is Kia. Their Sedona model is one of the most neglected models currently on sale. The Kia Sedona is a good product, a worthy competitor in the minivan category. It even has lots of conveniences at a price point that should appeal to minivan buyers (thousands less than Honda or Toyota). But, the parent company's limited advertising has not brought the attention to the model that it deserves. Toyota at least makes an effort to put some swagger into it's marketing campaign for their Sienna. The Swagger Wagon videos are still popular. Toyota has even made an off-road version of the Sienna to keep the Sienna top of mind, even if it is a ridiculous concept that will never go into production. So, what?! It's a fun exercise to keep their product somewhat viral. Kia, well... does anybody remember anything cool about the Sedona? Hold on... Yes! There was that Photo Safari Sedona back in 2015.

Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

Redesigned Kia Sorento lineup to include hybrid, plug-in models

The next generation of Kia's mid-size crossover will be electrified, a company executive confirmed Friday. The redesigned Kia Sorento, due in 2020 as a 2021 model, will be offered in both hybrid and plug-in hybrid variants. Kia's European COO, Emilio Herrera, confirmed the new green models in an interview with Automotive News Europe. They will join the Niro (which is offered both as a PHEV and a pure EV) and the delayed 2021 Soul EV in Kia's stable of electrified crossovers.  Details are still slim, and while the U.S. is the largest potential market for the Sorento, American buyers have been hesitant to jump on larger hybrid models. At this point, it's not clear whether the two hybrid models will be included in the variants available with the new Sorento launches, or whether they will be added to the lineup later in the crossover's product cycle.  Autoblog has reached out to Kia for clarification on timing and availability and we will update this story if we learn any pertinent information.  We do know that the new Sorento is due in 2020, and will share its fundamental architecture with sister brand Hyundai's new Santa Fe. Hyundai has not announced formal plans to offer hybrid variants of the Santa Fe here in the states, but electrified powertrains were hinted at for Europe when the crossover was originally unveiled at the Geneva Motor Show back in 2018.  Like Hyundai, Kia has been working hard to overhaul its crossover and SUV lineup here in the United States, where customers are migrating to taller vehicles in droves. The introduction of the larger Telluride has made some room for the stretched Sorento to shrink back into its primary role as a two-row mid-sizer. Related Video