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Kia Proceed Concept is like a tiny Stinger GT

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage After releasing a teaser recently, Kia has dropped a couple of official photos of its mysterious wagon concept, as well as its official name. It's called the Proceed Concept, and it will set the stage for the next generation of Kia C'eed compact cars, which compete with the Honda Civic, Ford Focus and Volkswagen Golf, among others. What's somewhat unusual about this Proceed Concept is that its name is akin to the current Kia Pro_cee'd (a name that's sure to have every editor pull out a few hairs), which is the two-door hatchback version of the normal Cee'd. This Proceed Concept is very clearly a four-door hatchback, bordering on traditional wagon. Based on what Kia says about the car, they've seen people are more open to alternatives to typical two-door hatches, and thus are considering something different for the future model. We certainly have no qualms with the body style since not only is it a wagon, which as journalists we're practically required to like, but it's a darn good-looking one, too. The whole car sits extremely low over the wheels, and all of the car's lines appear to be drawn back to a taper, evoking a sense of speed and sleekness at rest. It looks sleeker than the already sharp Stinger GT. Aside from the classically pretty lines, it has another very unusual styling feature. The bright outline of the car's greenhouse is not chrome, nor is it white painted trim. It's actually illuminated with something called Luminline. So even at night, the car's rakish roofline will be visible. Of course, since this is the concept for a European-only car, we likely won't see the production model in the States. But just in case someone from Kia is reading, we have a suggestion: Just put a Forte badge on it and sell it here. The average person won't know or care, and it saves you from having to develop a separate model for one market. Think about it. Related Video:

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Kia Cub Concept wanders over from Seoul

The little machine you see above is the Kia Cub. The Cub first debuted at the Seoul Motor Show, but this is the first time we've been able to see it ourselves in person, so we pointed our camera lenses its way and got to snapping.
According to our men on the show floor, the Kia Cub Concept is "quite good looking," with a squat and funky shape that looks mostly ready for production. With a five-door hatchback shape featuring reverse-opening doors (we'll resist calling them suicide doors... whoops...), this machine doesn't seem to share much design DNA with current Kia products. And that's fine. As much as we like Kia's swoopy line of cars and 'utes, a little shakeup every now and then never hurts.
We're sure the diminutive hatchback would be a fun car to pilot, with 204 horsepower and 195 pound-feet of torque coming from its turbocharged and direct injected 1.6-liter four-cylinder engine. Kia quotes a 0-62 time of 7.7 seconds and a top speed of 143 miles per hour. Sounds to us like it could be a worthy competitor to such successful sporting hatchbacks as the Mini Cooper S and Fiat 500 Abarth.