2012 Kia Optima Ex Sedan 4-door 2.4l on 2040-cars

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K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Kia Forte revealed | Bigger interior, Stinger-ish styling and 35 mpg

Even though it was updated for the 2017 model year, Kia has decided the time is right to completely redesign the Forte compact sedan. And the end result is a generally handsome car that looks more exciting in some ways, but less so in others. The front of the car is easily the highlight. It pulls from the sensational Stinger for its angrier headlights with aggressive "X" motifs, along with big side intakes and a more shapely grille. The lower grille is very wide and looks menacing in black. Some added creases to the hood and fenders also provide a muscular look absent on the rounded current model. What's disappointing is that the Forte's sides are rather boring. The only visual interest in the slab flanks are the soft shoulder line under the windows, and a crease at the bottom. Even the window line is a simple straight line, unlike the line on the current model that plunges low at the front and sweeps up to the back. Fortunately the tail brings back a modicum of style with nicely detailed lights, complete with a full-width section, and a nicely flared out rear bumper. The new Forte is also a bit larger than the old model. It's 3.2 inches longer, and 0.7 inch wider. Kia says this provides the Forte with more passenger space and cargo space. Specifically, the trunk is 15.1 cubic feet, which is 0.2 cubic foot larger than the current model. Kia hasn't announced whether a hatchback will be offered with this new generation. Besides the extra space, the Forte's interior is much more attractive than the monochrome cocoon of the current model. It has more contrast in materials and colors, and a trim, wide-looking dashboard. It also features a standard 8-inch touch screen infotainment system. Wireless charging, a 320-watt Harman Kardon sound system, and some additional driver aids will be available as options. Kia has only revealed one engine for the new Forte. It's a 2.0-liter Atkinson-cycle four-cylinder, now featuring a cooled exhaust-gas recirculation system. It makes the same 147 horsepower and 132 pound-feet of torque as the current Atkinson-cycle model, but Kia is expecting it to get notably better fuel economy. The final numbers have yet to be revealed, but Kia is targeting 35 mpg combined. For reference, the current Forte economy king is the automatic-equipped Atkinson-cycle car that gets 32 mpg combined, along with 29 mpg city and 37 on the highway.