2011 Kia Optima Sx Sedan 4-door 2.0l on 2040-cars

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2015 Kia Soul EV

You'd be forgiven if you weren't fully aware of this vehicle's existence. While the Soul EV is a big deal for Kia, as it marks the Korean brand's first foray into the world of pure electric vehicles here in the US, it simply has not a been able to garner much regard from the average car fan or, really, the automotive press.
As a green car, it has to be tough to compete with Elon Musk's remarkable ability to consistently hold our attention with nearly everything he touches at Tesla. Add that to the fact that the Soul EV doesn't offer a ton in the way of aesthetics to differentiate itself from its gasoline-powered sibling - save a few tweaks here and there - and its limited initial availability (CA only for now), and you end up with a vehicle that just isn't on a lot of people's radar. And that's too bad.
You see, none of the above is meant to imply that this is a bad car. In fact, as you read through our driving notes, you'll see that the reality is actually the opposite: Kia has a genuinely solid product on its hands.

2018 Kia Stinger GT Long-Term Review Update | What living with the Stinger is like

You're going to like looking at it, and everyone else will too Man, this car is slick. It's long and low with curves in all the right places. Kia toed the line between in-your-face sportiness and luxury with every design decision on this car. I don't often feel the urge to look back at a car as I walk away, but the Stinger has a way of drawing my eye back to it wherever I go. The bright red paint might be partially responsible for this, but I've found I'm not alone. Everywhere I drive, this car turns heads and brings about inquisitive stares from onlookers — the Kia badge just causes brows to furrow deeper. Never in history have random passersby been this interested in a Kia. It makes sense, though. We don't often see completely new, from-the-ground-up sports sedans these days. The Stinger's fastback shape just makes it even more enticing and refreshingly different. Noticing the sidewalk interest in a car like the Stinger gives me a glimmer of hope for other great sedans to make it through the crossover-apocalypse. Big car, but a small back seat The usable space in the rear seat runs counter to how long and large the car looks. First off, the way the door is shaped makes for a narrow space to slide your body through. It's wide on top but narrows closer to the ground. That's no problem for a young and limber person such as myself, but less flexible folk may find it annoying. With the seat positioned for my 5-foot-10-inch frame, rear legroom is a bit scarcer than I would have thought. Throwing kids back there would be fine, but it still came off as one of the larger disappointments in my book. You'll enjoy the cargo space, though. Hatches are almost always more utilitarian than sedans with trunks, and this trend continues for the Stinger. Loading and unloading is an easy task, and you can shove a ton of stuff back there. Somewhat limited visibility through the short rear window from the driver seat is the only downside of the rear hatch design. It has a dual personality This car firmly plants itself onto the list of ideal daily drivers. Leave it in Comfort mode, turn the Harman Kardon stereo up, and relax on your way to the office. Twist the dial over to Sport, and you'll blow everybody else away getting on the highway as you head home. Like we said in our last long-term update, the Stinger is the perfect GT car, and we stand by that. You can use it as a backroad scalpel on weekends. However, I wouldn't go so far as to say it handles like a sports car.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.