2011 Kia Optima Ex Sedan 4-door 2.4l on 2040-cars

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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Hyundai Motor shares slide following U.S. probe of airbag failures

SEOUL — Shares in Hyundai Motor tumbled on Monday on a U.S. probe into why airbags failed to deploy in some of its Sonata sedans, with investors fretting about potential recall costs for the once popular cars. The probe, which follows crashes that reportedly killed four people and left six injured, will review the 2011 Sonata sedan as well as the 2012-2013 Forte made by affiliate Kia Motors, encompassing some 425,000 vehicles. It marks the second investigation by the U.S. National Highway Traffic Safety Administration into the South Korean duo in less than one year, exacerbating headaches for Hyundai which reported in January its worst annual earnings in seven years. Hyundai has issued a recall for more than 150,000 U.S. Sonatas after incidents of non-deployment were linked to electrical overstress in the airbag control unit, but said it did not have a final fix. "What I am concerned about is that the recall will be expanded to other markets," said Ko Tae-bong, an analyst at Hi Investment & Securities. The Sonata and Forte sedans were responsible for driving sales for Hyundai and Kia in key markets in recent years, although they are no longer as popular as they once were. Ko estimated the U.S. recall could cost as much as $575 million if airbags were replaced in 425,000 vehicles under review and the automakers were found responsible for the problem. Hyundai Motor shares tumbled 4.8 percent while Kia Motors lost 3.7 percent. Parts supplier Hyundai Mobis fell 5.4 percent while the broader market was down 0.7 percent. Hyundai declined to comment on whether the recall would be expanded. Kia said it has not confirmed problems with the airbags but added it would "act promptly to conduct a safety recall, if it determines that a recall would be appropriate." The automakers told the South Korean regulator that the Sonata and Forte models sold in the domestic market were not affected, an official at South Korea's transport ministry told Reuters. The U.S. regulator said the airbag control units were built by ZF Friedrichshafen-TRW, a German auto supplier that acquired TRW Automotive in 2015, adding that it would determine if any other manufacturers used similar airbag control units and if they posed a safety risk. The NHTSA also said that electrical overstress appeared to be the root cause in the 2016 recall by Fiat Chrysler America of 1.4 million U.S. vehicles for airbag non-deployments in significant frontal crashes.

Next-gen Kia Soul EV spied

Our spy shooters recently caught the next-generation Kia Soul wearing camouflage and showing bits and pieces of its new design. Now, we've got spy shots of the next Kia Soul EV, and it's testing at the Nurburgring. Our shooter points out the spot on the grille for the charging port, as well as the "E" on the license plate, that point to this being the electric version of the Soul. And, of course, we don't see any tailpipes hanging off the back. Similar to the last shots we saw of the regular Soul, the EV gets new lighting front and rear. We see what looks like signature LED lighting strips below the actual headlights — and if the previous spy shots are any clue, this strip could extend across the entire nose. One other feature we notice is the sensor placed low in the front fascia, which could mean the new Soul EV will be equipped with adaptive cruise control, along with other active safety features. In back, the lighting starts high and curves inward like a big boomerang. It looks like Kia is trying very hard to keep the rear of the car under heavy garb, so we might expect there to be other major design changes back there. We can't see from photos any other clues about the electric powertrain, but there's a good chance the Soul EV will use a version of the Hyundai Kona Electric's running gear. For the U.S. the EPA just announced driving range of 258 miles in that vehicle, though other markets also get an entry-level version with a smaller battery. We're happy to see progress being made on the Soul EV, and are looking forward to some of that camo coming off. Loading up the suspension on the Nurburgring looks like a riot, and probably indicates testing of thermal management and the resulting performance (and losses thereof). Related Video: