2011 Kia Optima on 2040-cars

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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

2021 Kia Sedona's new look revealed as Korean-market Carnival

Last week, Kia showed teaser sketches of the next-generation Carnival, which we'll get as the 2021 Kia Sedona. Now the company has released actual photos of the minivan with the Carnival nameplate. No other information about powertrains or features have been announced, but there's plenty in the design to take a look at. Overall, the Sedona has a boxy, upright design seemingly more inspired by crossovers than traditional minivans. The low ride height and tall body do give it away as a van, though. Other crossover design cues include the faux skid plate panels on the front and rear bumpers. Look closer, and you find some really fascinating details across the van. At the front, you find an intricate variation on the Kia "Tiger Nose" grille with intersecting chrome diamonds. You'll also find that the LED running lights run out from the headlights and down the lower section of the grille surround. Hidden just inside the grille are the high beams for the headlights, and the lights each have chrome eyebrows. Along the side, a strong shoulder line blends into the door sliders, and the C-pillar is the most prominent of any modern Kia. It has a sort of chrome or aluminum finish with a light diamond cross-hatched pattern molded into it. At the back, there's a full-width taillight housing with LED elements. In the middle section, there are little chrome highlights just behind the red plastic adding another fine detail to admire. As previously mentioned, Kia only revealed photos of the new van, and no information on what's powering it or what other features it will have. It could continue using the 276-horsepower 3.3-liter V6 in the current Sedona, or it could upgrade to the 291-horsepower 3.8-liter V6 from the Telluride. There's also the possibility of using a turbocharged four-cylinder or possibly both a four-cylinder and a V6 depending on trim levels. We should know more closer to the on-sale date. It goes on sale first in South Korea at the end of the year's third quarter and other markets some time after. Related Video: