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2020 Kia Soul teased ahead of L.A. Auto Show debut

We've seen Kia Soul prototypes in spy shots a few times now, and they've all been carefully covered up. This often means that we'll be waiting awhile before the car is revealed, but that's not the case with the Soul. It's coming to the L.A. Auto Show in just a couple of weeks, and Kia released a teaser to announce the reveal. The teaser shows the rear pillar from the side. As expected from the prototypes, the Soul retains its boxy design. It also has the upswept rear windows that create a very thick rear pillar. The new Soul does adopt the popular floating roof design, created in this case by a matte-black plastic piece in which the Soul logo has been embossed. The taillight's overall design is similar to the current model, with it rising vertically along the rear pillar. But it looks as though it may wrap around the top of the roof now. As we've seen from spy shots, the new Kia Soul will adopt some other interesting design cues. The aforementioned taillights also extend inward into the rear hatch. The headlights at the front feature a slim, full-length portion up top that appears to only have the running lights. Below are large light pods that, like on the Hyundai Kona, probably house the actual forward-illuminating lights. Kia confirmed in the teaser that it will offer versions of all the current Soul models with this new generation. That includes the base-level models, the sporty Turbo model, and the electric Soul. We've seen these iterations testing. The Soul Turbo looks aggressive with a new center exhaust outlet. The Soul EV has many blocked-off grilles like so many electrics, but more interesting is that a display inside the car suggested it will have a range of over 200 miles, similar to the Niro EV. We'll have all the details when the Soul makes its debut at the L.A. Auto Show, so stay tuned. Related Video: Image Credit: Kia Green LA Auto Show Kia Crossover Hatchback Economy Cars Electric kia soul ev

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado