2005 Kia Optima Lx Sedan 4-door 2.7l on 2040-cars

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Kia: The Perfect Getaway

Former 007 Pierce Brosnan took on a new role for the 2015 Super Bowl, featuring in a spot for the new Kia Sorento. The fifth man to take on James Bond, Brosnan is being pitched a new project, although he doesn't seem to be totally on the same page as the executive that's trying to sell him. Where the actor expects a sniper and a missile launcher, he's confronted by a owl and a moose, respectively. It's a pretty humorous spot, all together. As for the car, you can read all about our first-hand experiences in the new Sorento.

Hyundai Motor heir Euisun Chung takes over from father after 20 years in waiting

SEOUL — Hyundai Motor Group appointed Euisun Chung as group chairman on Wednesday, cementing his succession from his octogenarian father in a move likely to give impetus to the world's fifth-largest automaker's push into electric vehicles and flying cars. In the first generational handover at the South Korean automobile giant in 20 years, Chung, 49, said he hoped to lead change at South Korea's second-biggest conglomerate as it battles to stay ahead of the pack in a time of rapid technological innovation in the global auto industry. "Carrying on their bold and innovative legacies, I feel privileged, yet also a sense of great responsibility for opening a new chapter of Hyundai Motor Group," Chung said in his inauguration speech to employees. Chung identified autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility (UAM) — industry jargon for flying cars — as his initiatives for the future. Hyundai Motor shares were trading up 0.3% after rising as much as 2.5% after the appointment, while the wider market was down 0.6%. Kia Motors and Hyundai Mobis fell 1.6% and 1.1%, respectively.   Legacies Hyundai Motor Group earlier on Wednesday said Chung had been promoted to chairman from executive vice chairman, replacing his father, Mong-Koo Chung, who was made honorary chairman. Key affiliates of Hyundai Motor Group, including Hyundai Motor, endorsed his inauguration unanimously. The appointment makes Chung the latest third-generation leader to take over one of South Korea's family-led conglomerates, which have been credited with lifting the war-stricken country out of poverty since the 1950s. His father took the wheel of the group in 2000 and transformed the company, once mocked for poor vehicle quality, into the world's No.5 automaker. The 82-year-old has been stepping back from frontline operations in recent years, and gave up his board seat in Hyundai Motor earlier this year. Euisun Chung has played an increasingly visible leadership role since September 2018 when he was promoted to executive vice chairman. Hyundai Motor Group invested $1.6 billion in a self-driving technology joint venture with U.S. Aptiv, forged a partnership with Uber on electric air taxis and invested in ride-hailing firm Grab. In July, Chung set a goal to win more than 10% of the global market for battery EVs by 2025.

Kia hatches sporty wagon concept for Frankfurt Motor Show

Kia pulled the covers off a new unnamed concept car that will debut Sept. 12 at the Frankfurt Motor Show. It's a sleek hatchback that previews Kia's direction for the next-generation Cee'd model sold in Europe. This concept is longer, sportier and has more of a sport wagon dynamic than the current Cee'd, which is a homely runabout for the Continent. This concept was conceived at Kia's design center in Frankfurt, Germany, which sits 500 meters, or about 5 1/2 football fields from the Frankfurt Motor Show. No other details were immediately available, but Kia has a history of revealing striking concepts and using elements of them in production models. Kia has also increasingly mined its European design studio for top stylings as it elevates the profile of the brand globally. Meanwhile, Kia will also show the Stonic small crossover in Frankfurt, a vehicle that's a sibling to the Hyundai Kona. IHS Markit, an automotive research firm, forecasts the Stonic will sell about 118,300 units — its peak level — in 2019 as Kia capitalizes on the compact utility trend. Related Video: Design/Style Frankfurt Motor Show Kia Hatchback Wagon Frankfurt 2017 kia ceed