2004 Kia Optima Ex Sedan 4-door 2.4l on 2040-cars

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S. Korea to raise concerns about EV credits, battery sourcing in U.S. visit

SEOUL — South Korean officials will meet U.S. counterparts this week to express "concerns" about the Inflation Reduction Act, which restricts who can receive U.S. subsidies for the production of electric vehicles and where firms can source battery materials. President Joe Biden signed into law this month a $430 billion bill, seen as the biggest climate package in U.S. history. The law requires that EVs be assembled in North America to qualify for tax credits, ending subsidies for several EV models, and that a percentage of critical minerals used in batteries come from the United States or an American free-trade partner. Automakers like Hyundai Motor face short-term competitive disadvantage to manufacturers of EVs that receive tax credits in the United States, while industry sources said Korean battery makers must make changes to mineral sourcing routes, which could affect cost adversely. South Korean officials are expected to tell counterparts from the U.S. Trade Representative's office and the U.S. Treasury that the new law may violate trade norms such as the U.S.-South Korea free trade agreement and the WTO agreement, the industry ministry said. Korean automakers will consider adjusting production plans to prioritize the construction of U.S. plants for example, the ministry said, while battery makers will seek to diversify where they source minerals from. Under new rules to kick in next year, at least 40% of the monetary value of the critical minerals in batteries will need to come from the United States or an American free-trade partner, with that proportion rising to 80% by 2027. Globally, the treatment of some 58% of lithium, 64% of cobalt and 70% of graphite goes through China, according to ministry data. FALLOUT The new rules are a major complication for battery makers LG Energy Solution (LGES), SK On and Samsung SDI, battery industry sources said. South Korea's LGES supplies Tesla and General Motors, while SK On and Samsung SDI supply Ford Motor and Volkswagen among others. The three battery makers together command more than a quarter of the global EV battery market, according to SNE Research. "It's become a huge headache ... Automaker clients said they didn't expect this new law would take effect this soon," said a South Korean battery industry source.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2021 Kia Seltos falls short of IIHS Top Safety Pick

The 2021 Kia Seltos missed out on an Insurance Institute for Highway Safety (IIHS) Top Safety Pick award due to under-performing headlights, the organization announced Thursday. Kia's new baby SUV aced the safety watchdog's crash safety and collision avoidance tests, but none of its available trims had headlights capable of scoring at least an "Acceptable" rating in IIHS testing.  "With at least one good or acceptable headlight rating, the Seltos would have qualified for a 2020 TOP SAFETY PICK award. Good or acceptable headlight ratings across all trim levels would have earned it the higher-tier TOP SAFETY PICK+ award," IIHS said in its announcement.  IIHS updated its testing regimen for the 2021 model year, further emphasizing the performance of exterior lighting and pedestrian safety systems. Previously, a vehicle could receive a Top Safety Pick Plus rating so long as it at least had optional headlights that performed well; this year, vehicles must have headlights rated at least "Acceptable" on all trim levels to qualify for the highest ratings. The lesser Top Safety Pick designation is more lenient, but Kia's new entry falls short of even those requirements. Kia offers three different headlight configurations on the Seltos — two halogen and one LED — and all three were rated "Poor" due to inadequate illumination in curves, says IIHS. Its other equipment, including its optional collision mitigation systems, all received high marks.  The base-model LX comes standard with all-wheel drive, but is woefully devoid of advanced safety features, coming with only a rear seat occupancy reminder and government-mandated tech such as a rearview camera and lots of airbags. Above the LX, the Seltos gets standard forward collision warning with pedestrian detection and automatic emergency braking, lane-departure warning and lane-keeping assistance, a driver inattention warning system and automatic high beams. The EX, S Turbo and SX Turbo add blind-spot and rear cross-traffic warning, while the SX Turbo adds adaptive cruise control with stop-and-go capability and an enhanced automatic emergency braking system that includes cyclist detection. Related Video: