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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2018 Kia Stinger GT Long-Term Review Update | It's an ideal grand touring car

When you think GT car, you probably conjure up images of European sports coupes. Aston Martin DB11s, Ferrari Portofinos and the like. Surely you think of the Maserati Gran Turismo, its name literally being the long form of GT. They all share some key features. They're incredibly beautiful and stylish, they're very fast and they're actually reasonably comfortable and practical. You know what else fits that description? Our 2018 Kia Stinger GT. It nails all those criteria, and for a heck of a lot less money than those exotic coupes. First off, the Stinger GT is arguably the most distinct and exciting car in its small-to-midsize luxury sport sedan segment. It looks hunkered down over its massive 19-inch wheels. The proportions are proper with a long nose, short deck, and plenty of space between the front wheels and the base of the windshield. Its fastback shape both evokes classic coupes while also disguising its practical hatchback. It's a car with real presence wherever it goes, and the fact that it isn't selling in Camry numbers means that it's still rather cool to see one in the wild. In fact, when I came back from one of my press trips and was on the airport shuttle back to the parking lot, the driver became really excited when he saw I was driving our Stinger. He started asking me questions about it and how much he loved it when he saw it at the last Detroit Auto Show. So that's style nailed down. As for performance, the Stinger GT has plenty of that, too. Even though it's been in our fleet a few months, the twin-turbo V6 still impresses with its 365 horsepower and 376 pound-feet of torque. After just a minute delay when hitting the skinny pedal, boosted power hits with a rush, and of course that power is available throughout the rev band, meaning you never have to work the engine hard to go fast. It's coupled with an extremely composed chassis that doesn't lean too much, and is happy to leap into action at the behest of the very quick steering wheel. This all-wheel-drive model does feel a little less quick to turn in than the rear-drive model we had earlier this year, but it does also provide a certain feeling of security if the rear gets loose. Its big Brembo brakes bring the Stinger to a halt in a hurry, too, and with solid brake feel. It's all good enough that senior editor Alex Kierstein took one to a racetrack. The biggest issue I have with the car is the transmission.

Kia still said to be considering diesels in US

Is Kia making diesel rumors a biennial thing? The South Korean automaker once again may take a closer look at making an oil-burner available for US consumption, JustAuto says. All in the name of fuel economy, of course. Kia Motors America vice president Orth Hedrick tells JustAuto that the automaker may start selling diesels in the States during the next few years. Kia is getting ready to debut its Soul EV battery-electric in the US later this year, and with diesel powertrains gradually overcoming their perceptions of being slow and loud, the company may find a receptive audience in the US for these powerplants. The problem has always been the inconsistent emissions standards between Europe and the US, but that may be resolved by 2018, says Hedrick. Kia's obviously encouraged by rising diesel sales from German automakers such as Volkswagen and Audi, as well as the fact that it just completed a record-breaking six-month sales period for the US. Kia spokesman Scott McKee, in an email to AutoblogGreen, would only say that "identifying new opportunities for growth is part of our long-term strategy" but reiterated that no announcements have been made. Of course, there was a similar buzz during the spring of 2012, when reports surfaced that Kia would start making a diesel-powered Optima, which it provides to European customers.