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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia prepping Provo-inspired Mazda CX-3 challenger for 2017

Kia will be joining the fray in the sub-compact crossover segment, Australia's Motoring reports. The company could introduce a challenger to the Mazda CX-3, Jeep Renegade, Honda HR-V, and Toyota C-HR as early as this year's Los Angeles Auto Show. Kia Australia COO Damien Meredith told Motoring the new CUV will ride on the same platform as the redesigned Rio, and Kia will build the two compacts alongside each other, in South Korea. Kia hasn't gotten so far as naming the new crossover – at least it's not as far as wanting to publish a name – but it should draw inspiration from the Provo Concept the 2013 Geneva Motor Show. But it's tough to predict what that means. The Provo is, after all, a small hatchback. If Meredith came out and said it'd inspire the next Rio, it'd be an easier pill to swallow, but converting such an aggressive vehicle to CUV duty while retaining the overall look could be a challenge. That said, Kia's designs have become increasingly extroverted over the past several years – we can't wait to see what Peter Schreyer and his team come up with. According to Motoring, the Rio-based CUV could hit the market in the third quarter of 2017, which would put it several months behind the redesigned Rio. While that applies to the Australian market, a debut at Los Angeles or even in January 2017 at Detroit could lead to a similar timeline for a US on-sale date. Related Video:

Genesis' decision to build the Electrified GV70 in America is a sign of things to come

As Steely Dan famously sang, they call Alabama the Crimson Tide. Here in Montgomery, we’re knee-deep in a Green Tide thatÂ’s transforming the business of building and selling cars. The high-style Genesis Electrified GV70 emerging from Hyundai Motor Manufacturing Alabama (HMMA) is the first Genesis built outside South Korea. ItÂ’s only the second made-in-America EV from a foreign-based automaker, after the Volkswagen ID.4 whose Tennessee production kicked off in July.  Get ready for many more. Spurred by the Inflation Reduction Act — whose final interpretations and outcomes remain in Washingtonian flux — automakers foreign and domestic are scrambling to onshore EV-and-battery production to boost American jobs and security, as a condition to securing lucrative tax incentives for manufacturers and consumers. Beginning in 2024, qualifying for EV credits may even require sourcing a hefty percentage of minerals and other battery materials from America or approved trade partners, a list that conspicuously does not include China or Russia. As things stand, that sticking point could make a vast number of 2024 EVs ineligible for purchase credits; though leasing a vehicle may still earn dealers a $7,500 commercial credit that they could pass along to consumers, as most currently do for EV lessees.  The electric version of GenesisÂ’ most-popular SUV is the avatar of Hyundai MotorÂ’s $10 billion American EV investment, which is expected to foster up to 8,000 good-paying jobs. Even thatÂ’s a fraction of what Atlas Public Policy estimates to be $128 billion in industry-wide investment in AmericaÂ’s EV, battery and recycling capacity through 2030 alone. HyundaiÂ’s planned onshore footprint includes a new battery factory northwest of Atlanta, and a $5.5 billion EV factory near Savannah that aims to produce Hyundai, Kia and Genesis EVs beginning in 2025. Beginning that year, Genesis says every new model introduced will be an EV, with no fossil-fuel option. And Genesis plans to phase out gasoline-powered models entirely by 2030, a similar timeline to luxury brands including Volvo and Cadillac. In Alabama, where Hyundai also builds the Elantra, Sonata, Santa Fe and Santa Cruz, an Electrified GV70 is hoisted onto a lift for the final stop on its 16-hour assembly journey.