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2014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle - the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.
The new look is really the only news here, with a reworked front fascia that combines restyled Hybrid-specific LED lighting elements and new enhancements that Kia says improves aerodynamics. A similar touch-up has been given to the rear end, and new 16- and 17-inch wheel designs are also available.
Under the hood, the Optima Hybrid's powertrain is unchanged, the four-cylinder gasoline-electric system still putting out a combined 199 horsepower and 235 pound-feet of torque. Fuel economy is also unchanged for 2014, with the LX model estimated to achieve 36/40/38 miles per gallon (city/highway/combined), and the higher-grade EX estimated to net 35/39/37 mpg.

Kia Soul EV fitted with wireless charging

As the industry continues to build out electric vehicle charging infrastructure, parallel projects are working to improve it as quickly as it's deployed. Now we're seeing some groups launching fast charging stations capable of 350-kW, and more. Meanwhile, wireless charging is making advances, which would allow drivers to simply park and charge without fussing with a cable. Kia is the latest to test inductive charging, and has announced that it has deployed a fleet of Soul EVs capable of recharging wirelessly. The three-year project — a partnership between the Hyundai-Kia America Technical Center, wireless charging company Mojo Mobility and the U.S. Department of Energy's Office of Energy Efficiency and Renewable Energy (EERE) — culminated in the system being equipped to five vehicles and tested in real-world environments. The system uses electromagnetic fields transmitted between a transmitter coil on the ground and a receiver on the bottom of the car to transfer energy. It can charge at over 10 kW, with 85 percent grid-to-vehicle efficiency. Kia adds that because the system is so efficient, it can still charge even if there is some misalignment between the two coils. That means an imperfect parking job doesn't mean the car won't charge. Other automakers are also testing wireless charging, and BMW plans to offer it on a limited basis in the U.S. for its 530e plug-in hybrid. Kia is not making any promises to customers yet, though. "There is no current plan to offer the wireless charging system on production vehicles for sale to consumers," Kia stated in its press release, "however, the success of this development project suggests similar systems are possible on future Kia electric vehicles." Wireless charging could play well with other technology for Kia. For instance, it would be a boon for autonomous efforts, which the Korean automaker has begun undertaking with the testing of self-driving Soul EVs in Nevada. Wireless charging means an autonomous Kia could not only drive and park itself, but also take care of its own charging duties. Related Video: Related Gallery Kia Soul EV Autonomous Testing in Nevada News Source: Kia Green Kia Technology Emerging Technologies Hatchback Electric doe wireless charging inductive charging eere

Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.