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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia Proceed Concept is like a tiny Stinger GT

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage After releasing a teaser recently, Kia has dropped a couple of official photos of its mysterious wagon concept, as well as its official name. It's called the Proceed Concept, and it will set the stage for the next generation of Kia C'eed compact cars, which compete with the Honda Civic, Ford Focus and Volkswagen Golf, among others. What's somewhat unusual about this Proceed Concept is that its name is akin to the current Kia Pro_cee'd (a name that's sure to have every editor pull out a few hairs), which is the two-door hatchback version of the normal Cee'd. This Proceed Concept is very clearly a four-door hatchback, bordering on traditional wagon. Based on what Kia says about the car, they've seen people are more open to alternatives to typical two-door hatches, and thus are considering something different for the future model. We certainly have no qualms with the body style since not only is it a wagon, which as journalists we're practically required to like, but it's a darn good-looking one, too. The whole car sits extremely low over the wheels, and all of the car's lines appear to be drawn back to a taper, evoking a sense of speed and sleekness at rest. It looks sleeker than the already sharp Stinger GT. Aside from the classically pretty lines, it has another very unusual styling feature. The bright outline of the car's greenhouse is not chrome, nor is it white painted trim. It's actually illuminated with something called Luminline. So even at night, the car's rakish roofline will be visible. Of course, since this is the concept for a European-only car, we likely won't see the production model in the States. But just in case someone from Kia is reading, we have a suggestion: Just put a Forte badge on it and sell it here. The average person won't know or care, and it saves you from having to develop a separate model for one market. Think about it. Related Video:

Hyundai promoting younger execs in bid to 'smoothen an eventual leadership succession'

Experience versus the next generation. It's the decision any organization has to make when it comes to its succession of leadership. But even companies that value wisdom over vitality will eventually have to hand the reins to a new generation of leaders. And that seems to be what the Hyundai Motor Group is preparing for. The Korean automaker has promoted three executives in their early 50s to the rank of Executive Vice President. Chief marketing officer Cho Won-hong (50), PR chief Kong Young-woon (50) and Kim Gyun (52), head of strategic planning at Kia, are all being promoted to the role, putting them in senior leadership positions at one of the world's largest automakers. Reuters frames the promotions as earmarked to "smoothen an eventual leadership succession" at Hyundai. The family-owned company is currently chaired by Chung Mong-koo (76), who has given little indication that he's preparing to step down in the near future. But when he does, he's widely expected to relinquish control to his only son, current vice-chairman and former Kia president Chung Eui-sun (44, pictured), who is said to have chosen the aforementioned US-educated Cho for the promotion. News Source: ReutersImage Credit: SAMUEL KUBANI/AFP/Getty Hirings/Firings/Layoffs Hyundai Kia