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Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Hyundai and Kia will offer AI assistants in 2019 cars

Hyundai and Kia both have reputations as early adopters of in-car tech, and that's truer than ever now that voice assistants are becoming a practical reality on the road. The Korean automakers have revealed that they plan to include AI assistants in their new cars starting from 2019, with every vehicle being "connected" by 2025. As Hyundai explained, they've been working with SoundHound to create an Intelligent Personal Agent (based on Houndify) that both makes proactive suggestions (such as reminding you of a meeting) and offers remote control of both your car and your home. This sounds a whole lot like what other voice assistants do, but the car brands are counting on support for "multiple-command recognition" as the ace up their sleeve. If you tell your car to check the weather and turn on the lights at the same time, it'll do both instead of scratching its head like so many other AI helpers. You won't have to wait until 2019 to see the technology in action. Hyundai will unveil Intelligent Personal Agent at CES 2018, and it'll test a "simplified" take on the Agent in hydrogen fuel cell cars slated to drive on South Korean roads throughout the year. It's hard to say if IPA will have an advantage over companies borrowing "off-the-shelf" AI like Amazon Alexa or Google Assistant, but it's more the ubiquity that will be important -- you won't have to buy a premium-priced model to treat your car like a smart home hub.Reporting by Jon Fingas for Engadget.Related Video: Image Credit: Hyundai Auto News CES Hyundai Kia Technology Emerging Technologies CES 2018

2015 Kia Soul EV production model glimpsed before Chicago

A few days before its on-stage reveal at the Chicago Auto Show, the production version of the 2015 Kia Soul EV has been spotted, tagged and bagged in this series of spy shots. On the EV captured by our photographer's lens, we can see unusual baby blue accents on top, on the mirrors and up front, as well as a closed-off "Tiger Nose" that is both taller and larger than the grille on the standard Soul. The special "Eco Electric" badge on the sides is useful for identifying the car in the picture, but we can't imagine it'll make the transition to showroom floor (at least, we hope). The Soul EV's rear side is different, too, with the bottom lights moved lower and the design of the main taillights tweaked a bit (compare our spy shots gallery to the standard model here). The wheels get a fresh five-spoke design as well. What lies under the new exterior? Some things we already know. The Soul is supposed to have a "class-leading" range of over 120 miles on a charge thanks to a 27-kilowatt-hour lithium-ion polymer battery pack. The electric motor offers 109 horsepower and 210 pound-feet of torque to create a 0-62 mile per hour time of under 12 seconds and a top speed of around 90 mph. What we can't see in these shots is a window sticker, but from what we've heard before, the Soul EV, "won't be priced to stimulate demand." Early predictions put the price at $35,000-$40,000 US – before government incentives – when the car launches in the US in the second half of this year. The gas-powered Soul starts at $14,400. We should learn more in Chicago later this week.