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Hyundai sees tough year ahead, plans to introduce 13 new models

SEOUL — South Korea's Hyundai Motor Group predicted another year of tepid car sales growth on the back of a slow 2018, saying trade protectionism adds uncertainty and major markets such as the United States and China remained sluggish. In his first New Year address to employees, group heir apparent Euisun Chung said Hyundai Motor Co and Kia Motors would complete a restructuring of South Korea's second-biggest conglomerate, which is widely expected to pave the way for him to formally succeed his octogenarian father as head of the group. The complicated succession plans come as Hyundai contends with a bunch of problems that have cost it market share in China and the United States and stalled its rise up the ranks of global automakers. It missed a boom in sports utility vehicles (SUVs), faces potential U.S. tariffs and a U.S. investigation over how it handled a vehicle recall, and lost ground in technological advances such as self-driving cars. "Business uncertainties are heightening as the global economy continues to falter. Walls of protectionism are being constructed around the world," Chung, 48, told hundreds of employees at the group's headquarters in Seoul. "Internally, we face challenging tasks such as stabilizing business in major markets like the U.S. and China, while simultaneously enhancing our responsiveness to drive future growth." Hyundai and Kia — together the world's fifth-biggest automaker — set what they called a "conservative target" of 7.6 million vehicle sales in 2019, a 3 percent increase from the 7.399 million vehicles sold last year. The 2018 sales fell short of the group's target of 7.55 million vehicles, marking its fourth consecutive annual sales goal miss. The duo sold 7.25 million vehicles in 2017. Morgan Stanley expects global auto production to fall 1 percent in 2019, the first drop in nine years. In that environment, the group said it would launch 13 new or face-lifted models in 2019, including a premium Genesis SUV, the big Hyundai Palisade SUV and the Sonata sedan. "Hyundai will be launching new models, but competitors will be also doing so, making it difficult for Hyundai to increase shares in the sluggish markets in China, U.S. and Europe," said Sean Kim, an analyst at Dongbu Securities. Hyundai shares ended down 3.8 percent and Kia slumped 2.7 percent, while the wider market <.KS11> was down 1.5 percent.

2016 Kia Optima builds on third-gen car's sense of style, efficiency

When Hyundai launched the sixth-generation Sonata in 2009, it gave the world its first real taste of how good a Korean car could be. When Kia launched the redesigned Optima a year later, though, it showed the world just how good a Korean car could look. The handsome design of third-generation car has translated wonderfully to its fourth generation. The attractive sheet metal is evolutionary, rather than revolutionary, building on the looks of the previous car, with Kia's trademark grille treatment stretched wide, and better integrated with the headlights. Vertical foglight surrounds and an independent lower grille, meanwhile, make for a more aggressive fascia. LED taillights, an integrated diffuser and a pair of meaty oval exhausts are the highlights in back. Once again, the links to the current car are quite clear. The new Optima should boast some improvements to the current car's technology, as well. A six-speaker stereo is standard, although audiophiles will flock to the optional 14-speaker Infinity unit. Connectivity, being what it is, was also addressed, with Kia offering a new version of the company's UVO infotainment system. Running on an eight-inch touchscreen, the Optima's latest infotainment system integrates neatly with both Android Lollipop and iOS 8. Under hood, Kia will continue to offer a standard, naturally aspirated 2.4-liter four-cylinder, as well as an optional 2.0-liter, turbocharged four-cylinder. Power for both engines is estimated to be down compared to the current car, with the 2.4 dropping from 192 horsepower and 181 pound-feet of torque to 185 hp and 178 lb-ft, and the 2.0T losing 27 of its 274 hp and nine of its 269 lb-ft. Kia is claiming that both engines have been retuned for fuel economy, although it wasn't able to provide any figures to back up that argument. On top of the 2.4 and 2.0T, Kia will also offer a 1.6-liter, turbocharged four-cylinder, complete with the company's first seven-speed dual-clutch transmission (the previous two engines are mated to six-speed autoboxes). The 1.6, which Hyundai/Kia fans will know from the Veloster Turbo and Forte range, produces 178 hp in the Optima, which is paired with 195 lb-ft of torque. Have a look at the images of the all-new Optima, and then scroll below for the official press release.

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video: