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Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Hyundai, Kia consider body-on-frame SUVs aimed at Tahoe and Expedition

Hyundai and Kia are open to expanding their presence in the SUV segment by each releasing a body-on-frame SUV. Both models will be marketed as alternatives to the Chevrolet Tahoe and the Ford Expedition. "From a brand perspective, obviously that is thinkable. Now, whether it makes sense, and in what region, and with what particular concept remains to be seen," said Lorenz Glaab, Hyundai's head of global product management, in an interview with Australia's CarSales. "Nothing can be excluded. There is some dynamism in that segment you just described, and we are very much aware of that. We monitor it closely," he added. Hyundai and Kia sell the Palisade and the Telluride, respectively. Both are rather large, reasonably spacious, and relatively powerful, but they can't compete against body-on-fame SUVs like the Tahoe, the Expedition, and the Toyota Land Cruiser, among others. They feature unibody construction, so they're not as capable off-road. While neither firm has suitable underpinnings to build an SUV on, CarSales believes both new models will ride on a modular frame being developed internally, in part to underpin a pickup about as big as the Ford Ranger. Kia officials requested a bigger, more rugged SUV earlier in 2020. Damien Meredith, the chief operating officer of the firm's Australian division, said he wants "one or two bigger SUVs." He also confirmed Kia will launch a Ranger-baiting pickup, which lends credibility to the claim that the platform will also be used to underpin an SUV. Powertrain specifications are still up in the air. Rear-wheel drive will presumably come standard, and four-wheel drive will be either offered at an extra cost, or made standard on some variants. CarSales speculates a two-speed transfer case could be available, and it added the 3.0-liter turbodiesel straight-six developed for the Genesis GV80 will be the base engine in some global markets. It's reasonable to assume a hybrid option will appear, too. If the report is accurate, both SUVs could land in 2023, meaning they might be labeled 2024 models in the United States. They'd also be sold in Australia, where motorists have a healthy appetite for off-roaders, in the Middle East, where the Land Cruiser and the Nissan Armada reign supreme, and in Russia. Interestingly, posh spin-off Genesis could receive its own version of the SUV, much like Lexus gets a specific variant of the Land Cruiser. Deja vu?

Hyundai, Kia and Genesis EVs recalled for damaged charging control unit

Hyundai Motor America and Kia America are recalling a combined 147,100 U.S. vehicles over a damaged charging unit, the National Highway Traffic Safety Administration (NHTSA) said on Thursday. Hyundai will recall 98,878 vehicles, including certain 2022-2024 Ioniq 5 and Ioniq 6, Genesis GV60, Genesis GV70 Electrified and Genesis GV80 Electrified models, while Kia will recall 48,232 vehicles impacting certain EV6 models. The Integrated Charging Control Unit (ICCU) "may become damaged over time from transient high voltage and thermal cycling" and stop charging the 12-volt battery, which can result in a loss of drive power increasing the risk of a crash, the safety regulator said. Kia notes that there will be "audible warning chimes and one or more of the following: Illumination of "Check Electric Vehicle System" warning light, Master warning light, Charging system warning light, "Stop vehicle and check power supply" warning light, power down (turtle) warning light and/or reductions in motive power." Dealers will inspect and replace the ICCU and its fuse, as necessary. In addition, dealers will update the ICCU software. Material from Reuters was used in this report. Green Recalls Genesis Hyundai Kia Electric