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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia Soul EV starts production in Korea

As sister company Hyundai delivers its first Tucson fuel cell vehicles in California, Kia has kicked off volume production of the Soul EV in Korea. We've driven the prototype and are excited about the arrival of this electric vehicle. Kia is already calling the production start a landmark event, but let's remember that other automakers have been building production EVs for years now. The EVs won't be exported outside of Korea until later in 2014, but the automaker is hoping to make 5,000 a year at its Gwangju facility. The first batch is headed to "select European countries" with more coming to Europe at a later date. The vehicle might be coming to the US in the third quarter. The Soul EV is Kia's second production EV, following the Ray EV. Kia only made 2,500 of them for governmental agency use in Korea. We've got a little video on the Soul EV here. As a reminder, the Soul has a 27-kWh lithium-ion polymer battery which is good for a now-official range (on the European test cycle) of 212 kilometers. That's 132 miles, but expect a good chunk to get knocked off when it gets rated on the US text cycle. For example, the Nissan Leaf is rated at 199 kilometers (123 miles) in Europe but only 84 miles from the EPA. Read Kia's press release below. Start of production for all-electric Kia Soul EV Volume production of Soul EV for export is a landmark in Kia's history Ideal for commuters, Soul EV goes on sale outside Korea later in 2014 Class-leading drive range of 212 km certified for Europe 81.4 kW motor produces 285 Nm of torque for 'fun-to-drive' motoring The first vehicles off the production line are destined for select European countries and are scheduled to go on sale across the continent during the second half of the year. The Soul EV is manufactured at Kia's Gwangju facility in Korea, where annual output of the electric car is planned to reach 5,000 units. "Now that production of export models has begun, the new Soul EV is truly at the forefront of Kia's 'Clean Mobility' program, providing environmentally-friendly transport to our customers around the world," comments Thomas Oh, Executive Vice President and COO, Kia Motors Corporation.

2018 Kia Stinger GT Long-Term Review Introduction | A brand new day

Kia has come a long, long way since it entered the U.S. market back in the mid '90s. Initially, the Korean automaker was known for affordable economy cars with questionable reliability and a distinct lack of charisma. That's no longer the case. Kia turned its reputation around, building solid if slightly sedate cars and crossovers with handsome styling and one of the best warranties in the industry. Our new long-term 2018 Kia Stinger GT is the automaker's first real attempt to inject some life into the brand. The Stinger's development was helmed by some genuine all-stars. The design was led by Peter Schreyer — the man behind the original Audi TT — and Gregory Guillaume at Kia's European design studio. Engineering was handled by former BMW M Vice President of Engineering Albert Biermann. Biermann is now leading the way at Hyundai's N division. The end result is a front-engine, rear-drive sportback tasked with putting to rest Kia's budget-car image. The automaker has made no secret about targeting models like the Audi A7 and Porsche Panamera. What we got The Stinger comes in two flavors. The base model comes with a 2.0-liter twin-scroll turbo four-cylinder producing 255 horsepower and 260 pound feet of torque. We opted for the more powerful Stinger GT and its 3.3-liter twin-turbo V6. That engine — shared with models from Genesis — makes 365 horsepower and 376 pound-feet of torque. Both engines are mated to an eight-speed automatic. While rear-wheel drive is standard, we opted for all-wheel drive ($2,200) to better deal with Michigan winters. Our car comes in Hichroma Red with a red interior. Leather is standard on every Stinger model. A base GT starts at $39,250 and comes with LED lighting, 19-inch wheels with summer tires and Brembo brakes. Our GT1 package comes in at $46,350 and adds niceties like a sunroof, a Harman Kardon audio system and a heated steering wheel. Other features include dual-zone climate control and power-adjustable front seating. We added cargo mats and a cargo tray in the rear, bringing the total to $46,620. Why we got it Kia and Hyundai are working hard to move past their budget-car roots. In general, both companies are producing vehicles that no longer have to sell on value alone. For a while, Kia's lineup consisted mostly of vehicles that were closely related to a Hyundai counterpart, with sharper styling but few points of real differentiation.