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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia's Intelligent Manual Transmission — here's how iMT and clutch-by-wire works

When Kia introduced the facelifted Rio for Europe a few weeks ago, the press release briefly touted a clutch-by-wire six-speed manual transmission that would improve gas mileage and reduce CO2 emissions. A new press release provides details on the Intelligent Manual Transmission (iMT), which we find a surprising avenue of innovation designed just for mild hybrids. Traditional and dual-clutch automatic transmissions, thanks in part to more gears and programmed repeatability, already perform better than human drivers shifting for themselves in metrics including gas mileage. Kia's head of powertrain in Europe said the automaker developed the manual just because "European drivers in particular still love changing gear for themselves." With the pressure on budgets and on standard gearboxes even before the current travails, this seems a benevolent gesture. The traditional linkage from clutch pedal to gearbox goes AWOL in the iMT, sensors on the pedal lever controlling clutch actuation electronically. And an iMT-equipped Kia can take over control of the driveline even when the vehicle is in gear. For example, when a driver takes his foot off the accelerator as he approaches a stoplight, the iMT tells the mild hybrid system to turn off the engine, as it disengages the clutch. Normally, many drivers use coasting in gear in this situation as a way to slow the car without pressing the brake pedal. Kia's system has "the open clutch limiting deceleration and allowing the car to make the most of its kinetic energy," which will mean rethinking one of the finer points of transmission use. If the driver presses the accelerator or brake during the coast, the integrated starter-generator (ISG) restarts the engine. Assuming speed hasn't dipped too low for the chosen gear, the iMT engages the clutch and the driver resumes in the gear the Kia was left in. The hybrid system supplies a boost to get engine revs back up to speed in order to avoid bogging. If vehicle speed is too low to avoid bogging in the current gear, the iMT will disengage the clutch so the car effectively restarts in neutral while in gear, and the driver adjusts.

2021 L.A. Auto Show roundup | All the reveals, reviews, pictures

The L.A. Auto Show took place this week for the first time since the onset of the pandemic. It was a show packed with news and reveals, which hasn't really been the case with other shows we've seen this year, and Autoblog was on the floor covering every minute of it. Well, Riswick and Stocksdale were, anyway. The rest of us were sitting at home in our sweatpants, but hey, we'll take credit anyway. Let's get to it. Hyundai Seven Concept This is the Hyundai Seven Concept, and it’s meant to act as a preview for an incoming electric SUV for the Ioniq brand. It leans more toward the concept side of the spectrum than a production car, but expect the final SUV to take design cues from the Seven Concept. Kia Concept EV9 The Hyundai Seven counterpart isn't the only big, bold electric SUV at L.A. this year. Kia has its own take, and it's a modernized version of the traditional boxy utility vehicle called the Concept EV9. It also previews one of the next production electric cars for the brand, which should look right at home next to things like the Telluride. 2023 Kia Sportage HEV As promised, the 2023 Kia Sportage HEV has been revealed. The hybrid powertrain makes the compact SUV the most powerful version available, and it goes on sale next year. The engine is a turbocharged 1.6-liter four-cylinder paired with a 44-kW electric motor. Total output is 226 horsepower. The company didn't give a torque number, but it should basically be the same as the Sorento HEV that has the same basic powertrain: 258 pound-feet. Those numbers are a healthy step up from the 187 horsepower of the base 2.5-liter engine. 2022 Range Rover If you noticed how extra smooth and suave the new Range Rover looked during its recent reveal, Autoblog's James Riswick got a design tour that revealed some of the technological secrets to its success. "Less is more" is harder to achieve than it looks. Fisker Ocean Fisker has brought the new Ocean EV to the L.A. Auto Show, with a public preview at Manhattan Beach and a presence at the show itself. You can watch the public show reveal above, and see more shots from the show floor below. Fisker says the Ocean will start at $37,499 before incentives. That entry model would be the Sport trim with a single, 275-horsepower motor driving the front wheels and 250 miles of estimated range. It also has a 0-60 time of 6.9 seconds. 2023 Toyota bZ4X This is the 2023 Toyota bZ4X, due to hit U.S.