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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2021 Kia Seltos Review | Price, fuel economy, specs, pictures

The 2021 Kia Seltos proves you don't have to spend a lot of money for both function and fashion. Its price and exterior dimensions fall in between the subcompact and compact SUV segments, yet it boasts more interior volume than is expected and an abundance of special design details throughout that successfully counter some of the cheaper bits applied to keep the price down. Basically, it provides even more value beyond Kia's usual extra-long features list and warranty. In that way, the Seltos is in keeping with Kia's excellent Soul below it and Telluride above it. It's also a more competitive product than Kia's aging Sportage, which may have nicer interior materials and more powerful engines, but weaker interior packaging and design. Importantly, though, the Seltos is a compelling alternative to the crossovers in the two SUV size/price segments that it straddles, offering a hodgepodge of elements from each to create an appealing new whole. Its most direct competitor is the also-new and also-handsome Mazda CX-30, which is sharper to drive and has a higher-quality cabin. The Seltos' greater space likely makes it a better choice for more people, however. What's new for 2021? The Seltos is an all-new model in the Kia line-up. What's the Seltos interior and in-car technology like? If there's one area where the Seltos betrays its relatively low price, it's the quality of its interior materials. There's far more hard plastic throughout than you'll find in the slightly pricier Kia Sportage plus any number of like-priced compact crossovers. The door sills, dash tops, center console and cargo area are the most noticeable examples. However, Kia's designers cleverly made up for its accountants' dictates by elevating several key areas with upgraded materials and distinctive design elements. The 3D geometric pattern of the speaker grilles, the metal-look passenger grab handle, the sleek silver trim piece surrounding the air vents and starter button, and optional upgrades that include handsome heather-gray upholstery and the dash trim that can be glossy black, bright blue or stitched faux leather. There's also plenty of user-friendly technology. Standard on every Seltos is an easy-to-use 8-inch touchscreen packing standard Android Auto and Apple CarPlay. Standard on the SX Turbo is the same 10.25-inch touchscreen available in the Telluride, which enhances functionality with its widescreen layout (it's also largely similar to the one offered by Hyundai).

2019 Kia Forte renderings reveal a sedan with Stinger style

Kia has revealed renderings of a redesigned, sleeker third-generation Forte compact sedan that it will display at the Detroit Auto Show next week. And with the attention the Stinger sport fastback has been receiving, it's not surprising that the Forte would take its cue off that swept-back look as well. The 2019 Forte makes a radical departure from the previous generation's former, more conventional compact-sedan look, keeping a version of Kia's tiger-nose grille, and gaining a number of design cues in the sheetmetal, lower valance and headlights that Kia calls "muscular" and "dynamic." Galleries for the Stinger and previous Forte design are below for comparison. The Stinger resemblance is extended to the interior, with has an open, horizontal look. Kia doesn't say if the car will come as a hatchback — or with this body style, a liftback, again like the Stinger. Based on the second rendering above, it would appear not. But that doesn't rule out the possibility of a liftback version. And that right there is about all we know. We'll find out more next week in Detroit at the North American International Auto Show. Kia has been on a real roll of late. The 2018 Forte and Soul, along with the Forte's cousin the Hyundai Elantra, were among the six Korean cars that dominated the Insurance Institute for Highway Safety's exclusive list of 15 cars that earned the Top Safety Pick+ designation. The Forte runs neck-and-neck with the Soul as Kia's sales leader in the U.S., closing out 2017 with nearly 118,000 Fortes delivered. Kia has always gone after a younger buyer, and now it looks to be gunning for a more sophisticated buyer, too. View 11 Photos View 19 Photos Related Video: