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Kia reveals updated 2016 Rio hatchback and sedan [w/videos]

Kia makes vehicles of all different shapes and sizes (or many shapes and sizes, in any event), and the smallest of them all... well, that'd be the Picanto, but that's not sold here. The smallest Kia we get Stateside is the Rio, and it's just been updated for the 2016 model year and revealed here in Chicago. An update on the existing version rather than an all-new model, the new 2016 Kia Rio actually debuted in hatchback form at the Paris Motor Show a few months back. But this is the first time we're seeing the US model, where it's being showcased alongside its betrunked stablemate, the Rio sedan. Both bodystyles benefit from updated styling at both ends with new grilles and new lights front and rear. There are also some new paint options, and the interior has been updated with more high-density foam, higher-quality materials and revised trim. In addition to the choice of bodystyle, the Rio can also be ordered in three trim levels with varying levels of equipment, but they're all powered by the same 1.6-liter inline-four with 138 horsepower and 123 pound-feet of torque. They're mated to a six-speed transmission in either manual or automatic forms, though the stick has been discontinued on the five-door hatch. 2016 RIO 5-DOOR DEBUTS AT CHICAGO AUTO SHOW The new year brings refreshing enhancements to Kia's entry-level sedan and hatch at the 2015 Chicago Auto Show - New front and rear valances add visual width and sporty attitude; two new exterior colors added - Interior enhancements include upgraded UVO eServices1 technology and a more premium look and feel CHICAGO, Feb. 12, 2015 – Chicago's gleaming skyline and indie rock music were the backdrops today as Kia Motors America (KMA) pulled the wraps off the 2016 Rio Sedan at the Chicago Auto Show. Making its global debut alongside the previously introduced Rio 5-Door (Paris, 2014), these two modern and dynamic subcompacts are the entry points into KMA's ever-expanding lineup of award-winning cars and CUVs. Refreshed inside and out for the 2016 model year, the pair offer sporty European design cues and generous interior accommodations while providing fuel efficiency. Both Sedan and 5-Door are expected to go on sale in the first quarter. "The Rio signifies everything the Kia brand has evolved into since coming to the U.S. market more than 20 years ago," said Orth Hedrick, vice president of product planning. "And like the brand, the Rio has grown up as it enters the 2016 model year.

Kia recalling 96k Souls with sunroofs [UPDATE]

UPDATE: A previous version of this post indicated that the recall affected 2010-2014 models, when the recall ends with 2013 models. The text below has been revised accordingly. Kia has issued a recall for the 2010-2013 model-year Soul compact cars. But while the notice issued by the National Highway Traffic Safety Administration covers a long period of production – from January 8, 2009, to October 2, 2013 – the problem only affects those units equipped with a sunroof. In those specific models – of which Kia estimates there are 95,314 examples in the United States – the headliner plate surrounding the sunroof may detach when the side curtain airbag is deployed, which could serve to compound the risk of injury in the event of a crash. Owners of affected vehicles can expect to hear from the manufacturer to bring their Souls in to their local dealer to have industrial adhesive strips installed to secure the headliner in place, starting from early February. RECALL Subject : Headliner Plate Detachment Report Receipt Date: DEC 29, 2014 NHTSA Campaign Number: 14V822000 Component(s): STRUCTURE Potential Number of Units Affected: 95,314 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2010-2013 Kia Soul vehicles manufactured January 8, 2009, to October 2, 2013, equipped with a sun roof. A headliner plate may detach during deployment of the curtain air bag. CONSEQUENCE: A detached headliner plate may increase the risk of injury to the occupant during a vehicle crash. REMEDY: Kia will notify owners, and dealers will install industrial adhesive strips to secure the headliner plates, free of charge. The recall is expected to begin February 2, 2015. Owners may contact Kia customer service at 1-949-468-4800. Kia's number for this recall is SC112. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.