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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Hyundai to buy electric vehicle batteries from SK Innovation, according to report

SEOUL — Hyundai Motor and affiliate Kia Motors have decided to secure electric vehicle batteries from SK Innovation for the next four to five years, Maeil Business Newspaper said on Friday, citing industry sources. The sources said the deal was worth more than 10 trillion won ($8.6 billion). SK Innovation, Hyundai Motor and Kia declined to comment. Hyundai Motor said in October it would launch 16 EV models by 2025, aiming to boost EV sales 560,000 by then, a level that would be equivalent to more than 10% of its projected global sales this year. Reporting by Hyunjoo Jin. Related Video:    

2021 Kia Seltos falls short of IIHS Top Safety Pick

The 2021 Kia Seltos missed out on an Insurance Institute for Highway Safety (IIHS) Top Safety Pick award due to under-performing headlights, the organization announced Thursday. Kia's new baby SUV aced the safety watchdog's crash safety and collision avoidance tests, but none of its available trims had headlights capable of scoring at least an "Acceptable" rating in IIHS testing.  "With at least one good or acceptable headlight rating, the Seltos would have qualified for a 2020 TOP SAFETY PICK award. Good or acceptable headlight ratings across all trim levels would have earned it the higher-tier TOP SAFETY PICK+ award," IIHS said in its announcement.  IIHS updated its testing regimen for the 2021 model year, further emphasizing the performance of exterior lighting and pedestrian safety systems. Previously, a vehicle could receive a Top Safety Pick Plus rating so long as it at least had optional headlights that performed well; this year, vehicles must have headlights rated at least "Acceptable" on all trim levels to qualify for the highest ratings. The lesser Top Safety Pick designation is more lenient, but Kia's new entry falls short of even those requirements. Kia offers three different headlight configurations on the Seltos — two halogen and one LED — and all three were rated "Poor" due to inadequate illumination in curves, says IIHS. Its other equipment, including its optional collision mitigation systems, all received high marks.  The base-model LX comes standard with all-wheel drive, but is woefully devoid of advanced safety features, coming with only a rear seat occupancy reminder and government-mandated tech such as a rearview camera and lots of airbags. Above the LX, the Seltos gets standard forward collision warning with pedestrian detection and automatic emergency braking, lane-departure warning and lane-keeping assistance, a driver inattention warning system and automatic high beams. The EX, S Turbo and SX Turbo add blind-spot and rear cross-traffic warning, while the SX Turbo adds adaptive cruise control with stop-and-go capability and an enhanced automatic emergency braking system that includes cyclist detection. Related Video: