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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia's Intelligent Manual Transmission — here's how iMT and clutch-by-wire works

When Kia introduced the facelifted Rio for Europe a few weeks ago, the press release briefly touted a clutch-by-wire six-speed manual transmission that would improve gas mileage and reduce CO2 emissions. A new press release provides details on the Intelligent Manual Transmission (iMT), which we find a surprising avenue of innovation designed just for mild hybrids. Traditional and dual-clutch automatic transmissions, thanks in part to more gears and programmed repeatability, already perform better than human drivers shifting for themselves in metrics including gas mileage. Kia's head of powertrain in Europe said the automaker developed the manual just because "European drivers in particular still love changing gear for themselves." With the pressure on budgets and on standard gearboxes even before the current travails, this seems a benevolent gesture. The traditional linkage from clutch pedal to gearbox goes AWOL in the iMT, sensors on the pedal lever controlling clutch actuation electronically. And an iMT-equipped Kia can take over control of the driveline even when the vehicle is in gear. For example, when a driver takes his foot off the accelerator as he approaches a stoplight, the iMT tells the mild hybrid system to turn off the engine, as it disengages the clutch. Normally, many drivers use coasting in gear in this situation as a way to slow the car without pressing the brake pedal. Kia's system has "the open clutch limiting deceleration and allowing the car to make the most of its kinetic energy," which will mean rethinking one of the finer points of transmission use. If the driver presses the accelerator or brake during the coast, the integrated starter-generator (ISG) restarts the engine. Assuming speed hasn't dipped too low for the chosen gear, the iMT engages the clutch and the driver resumes in the gear the Kia was left in. The hybrid system supplies a boost to get engine revs back up to speed in order to avoid bogging. If vehicle speed is too low to avoid bogging in the current gear, the iMT will disengage the clutch so the car effectively restarts in neutral while in gear, and the driver adjusts.

Recharge Wrap-up: Hyundai/Kia fined $755M for exaggerated MPG ratings; BMW dealers want more i8s

The fine against Hyundai and Kia has grown to $755 million for overstating fuel economy ratings. $360 million of that fine comes from the EPA for violation of the Clean Air Act: $100 million is a civil penalty, $210 million is a forfeiture of greenhouse gas credits and another $50 million will pay for independent fuel economy audits on future models. The remaining $395 million is a settlement for customers who purchased the affected vehicles. A slew of 2011 to 2013 models were found to have fuel economy ratings overstated by one to six miles per gallon. Customers will be awarded funds to offset the unexpected fuel costs or to put toward a new Hyundai or Kia vehicle. Read more at Hybrid Cars. BMW dealers are awaiting details on new dealership standards - and BMW i8 models for their showroom floors. According to BMW National Dealer Forum Chairman Steve Late, BMW dealers are anxiously waiting to see what sort of updates they'll need to do to get in line with BMW's Future Retail 2016 program. As for the new EVs, Late says that the BMW i3 sales were slow to start, but that once people learned more about it, "wham, bam, it is taking off." The i8 shortage is a bigger problem: "I was allocated three for 2014, and I have a waiting list of 47 people. This year, maybe I will get eight or 10, and I still won't be able to fulfill them." Still, Late says he won't sell the cars at an upcharge. Read more at Automotive News. Opel is reportedly planning an electric version of its Karl hatchback. According to German automotive magazine Autobild, Opel will begin selling the diminutive Karl EV by the end of 2018. The electric car will offer a driving range of about 93 miles. The gasoline-powered version is expected to begin deliveries this June. Read more at Automotive News Europe. PSA Peugeot Citroen says it will keep its Hybrid Air program alive as it looks for a cost-sharing partner. Hybrid Air technology uses a compressed air hybrid system to improve fuel economy as we saw in the Peugeot 208 Hybrid Air concept. A French newspaper reported that Hybrid Air won't make it to commercialization, and that the program's team of engineers has been reduced. A PSA spokesperson confirms the change to the program, saying, "We are now waiting for another partner to help us begin the production stage." Read more at Automotive News Europe. Related Video: