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NHTSA looking into non-Takata airbag shrapnel case

The global airbag inflator recall from Takata has been one of the biggest topics in auto safety for months. Now, the National Highway Traffic Safety Administration is opening a preliminary evaluation into the components from Arc Automotive to investigate whether two reported ruptures and two injuries signal a wider problem. So far, only the 2002 Chrysler Town & Country and 2004 Kia Optima are believed to be affected. If a safety campaign is deemed necessary, it could cover an estimated 420,000 of the minivans and 70,000 of the Korean sedans. NHTSA first noticed these ruptures in December 2014. The agency received a complaint of a 2009 case in Ohio about the bursting of the driver's side inflator in a 2002 Town & Country. According to the report, the incident broke the woman's jaw and sent shrapnel into her chest. The government investigated the case, and this was found to be the only known occurrence in these vehicles. The analysis indicated the part's gases were possibly blocked somehow and caused the component to explode. FCA US spokesperson Eric Mayne told Autoblog that the company is "cooperating fully" with NHTSA. "Also, we no longer use that inflator," he said. A second incident came to NHTSA's attention in June 2015 with the driver's side rupture in a 2004 Optima in New Mexico. The agency lists fewer details about the case, and a root cause isn't known. This is also the only currently known example in a Kia vehicle. According to a statement from Kia to Autoblog, "We are taking this matter very seriously and support NHTSA's action and will continue working cooperatively with the agency and suppliers throughout the process." Arc's components are sealed within a steel housing that's meant to protect them from "external atmospheric conditions," according to NHTSA. Multiple suppliers also use them. In the Chrysler, the airbag module came from Key Safety Systems and from Delphi in the Kia. In a statement to Autoblog the company said, "We have received NHTSA's notification and are cooperating fully with its Preliminary Evaluation." At this time, NHTSA admits that it doesn't know for certain whether these two cases are linked. The agency is conducting this preliminary evaluation to learn more.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia debuts the compact Seltos crossover in Delhi

The Kia Seltos has had an unusual gestation, with two concepts, exterior sketches, interior sketches, an effective reveal during a photo shoot, a christening via mythology and more teasers. Even so, since the Kia Seltos small crossover began as last year's SP concept for the Indian market, it's fitting Kia hosted the production model's debut in Delhi. We're still missing a few details, like the look of the production interior and drivetrain options, but we have a bit more to go on. The detailing and materials are what could set the Seltos apart in the segment. The overall lines are familiar, however, Kia designers have worked to make those lines lyric instead of prosaic. The front fascia's been defined by three transverse metallic-look pieces shaping the upper and lower forms. The wide tiger-nose grille gets bracketed by crisp splashes of color with the LED headlights and intricate turn signals. The rear end's creasing, shadow and metallic effects are bounded by LED taillights and more "3D multi-layer indicators." We've seen renderings of the interior and know to expect a 10.25-inch infotainment screen atop the instrument panel. That screen display can be split up to show three infotainment applications at once. Kia says there will be an available eight-inch heads-up display on a glass panel behind the steering wheel. Optional eight-speaker Bose audio can pump tunes that guide the optional Sound Mood Lighting, which uses ambient lighting to create a light show timed to the beat. Indian buyers will have a choice of a 1.6-liter turbo four-cylinder with 175 horsepower, a 2.0-liter four-cylinder with 147 hp, and a 1.6-liter diesel four with 134 hp. Kia didn't specify how the transmission options will be assigned, but the selection includes a seven-speed dual-clutch, a six-speed automatic, and a CVT. A three-mode driving selector offers Eco, Normal, and Sport. The Kia release said "Sport mode increases responses from steering and electric motor to maximize the dynamic driving feel." As there's no mention of hybridization, we wonder if the electric motor refers to the electrically-assisted power steering, or something else. Wheel choices for India start with 16-inch alloys on 205/60 rubber, moving on to 17-inchers on 215/55 rubber, topping out at 18-inch wheels on 235/45 tires. In one of the interior drawings, we noted buttons that appeared to control all-wheel drive, hill descent control, and a locking rear differential.