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Kia argues the coronavirus pandemic will leave a mark on car design

Shared and connected, the toaster-shaped concepts paraded in front of CES attendees each year look like rolling germ incubators in a year marred by a global pandemic. Digitally hitching a ride with four or five perfect strangers suddenly seems like a good way to get sick, and one of Kia's top executives argued that, in the coming years, automakers will need to rethink the way they design car interiors to address the public's lingering fears. "We're going to have talks with psychologists and anthropologists to really understand how the public's psyche is going to be in the future. There are things we've already been talking about: Can we have anti-viral coatings in our interiors? Can you use temperature or ultraviolet light to sanitize surfaces? These are things we will have to talk about rather soon," affirmed Karim Habib, Kia's design chief, during an interview with British magazine Car. He brought up the possibility of developing new, germ-repellent materials Kia could use to manufacture door handles, gear selectors, steering wheels, and other common touch points. And, he called into question the various car-sharing programs some companies have poured millions of dollars into in recent years. "What does this mean for cars? I think we'll have to wait and see. Right now, we are trying to expand our understanding of what this might mean, not only for the types of vehicles we drive, but also how to design vehicles for shared mobility, or not, as the case may be," he explained. Sister company Hyundai is trying to answer the same questions. It's experimenting with ways to beam ultraviolet rays from the dome light to kill viruses in car interiors. COVID-19 comes to mind, but this technology can -- in theory -- zap other infectious agents. The issue, as we reported, is that UV light harms human skin, so it would only have to be blasted into the cabin when no one is in the car. There's no word on when Hyundai will put this technology in a car, or whether it will reach production, but it's already used globally in the medical sector. Ford is taking a different approach to killing germs. It released software that bakes viruses by heating the cabin to about 133 degrees Fahrenheit for 15 minutes. This feature is only available on the Explorer-based Police Interceptor Utility as of writing, though the company plans to add it to other models sooner or later. "So, yes: COVID-19 will very much influence the way we design our cars in the future," Habib concluded. Kia

The 2018 Kia Rio makes a quiet debut in New York

While the 2017 New York Auto Show might be dominated by another variant of the Dodge Challenger, the new 2018 Kia Rio sedan proves that the show isn't all about horsepower and quarter-mile times. We saw the latest iteration of the littlest Kia last fall in Paris, but we all know how much America loves sedans, so the Korean automaker saved the four-door debut for the US. The Rio gets a ground-up redesign for what will be its fourth generation. The design predictably looks like a shrunken version of the midsize Optima. Its handsome, if not exactly groundbreaking. All Rios ride on 15-inch wheels. Although they provide plenty of sidewall to soften the ride, they look just a little too small for the car. Both the sedan and five-door models are slightly longer than the previous models, meaning there's a bit of extra leg and trunk space than before. Inside, like the current Optima, expect a stark improvement over the previous generation when it comes to fit, finish, and interior materials. From the A pillar forward, the Rio sedan is essentially the same as the five-door. Notably for the segment, top-trim Rios have a touchscreen infotainment system with Apple CarPlay and Android Auto. Power comes solely from a 130 horsepower 1.6-liter inline four, a decent amount of power for this class. Drivers have the option of either a six-speed manual or six-speed automatic. Fuel economy numbers haven't been announced, but expect it to meet or exceed the previous model's rating of 27 city and 36 highway. The sedan and five-door models are set to go on sale later this year. Related Video:

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.