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Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Kia hopping on the 48-volt ultra-mild hybrid bandwagon

Kia has announced that it will join an expanding line of automakers, including Audi, Ram, Volvo and others, adding ultra-mild 48-volt hybrid systems to their engines. The system works like other systems in that it has a combination starter and generator connected to the engine crank via a belt. It allows the engine to be shut off earlier than simply at a stop, and provides a bit of electrical assistance to reduce how much the engine has to work on takeoff. The system will first be implemented in Europe with the Kia Sportage and with its diesel engine in 2018. In 2019, the Kia Ceed small car will also be offered with the system. Kia says the system will also appear on gasoline engines in the near future. However, a representative from Kia's U.S. branch wouldn't comment either way on whether the technology will come to America. We think it's a pretty safe bet that we'll see the technology offered in the U.S. soon. Kia makes it clear that this system is designed to be easy to implement. It says there are hardly any packaging issues, usually putting the battery under the trunk floor, and the starter/generator motor doesn't typically require reworking the engine bay much. It also should work with rear-, front-, or all-wheel-drive layouts and with manual and automatic transmissions. If it were only going to be on diesel engines, we could see how Kia might not bring it, but since it will also be featured on gas engines, we're sure it will show up on our shores soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado