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2021 Kia K5 starts at $25,455, just $100 more than outgoing Optima

The 2021 Kia K5 continues this year's trend of carmakers placing minimal premium on a brand new or heavily revised model. Cars Direct got a look at an early order guide showing that Kia's new midsize sedan will start at $23,490 before a $965 destination charge, for a total of $24,455. The destination fee doesn't change, and the MSRP is but $100 more than the outgoing entry-level 2020 Optima LX. That also puts the Kia $120 under the 2020 Hyundai Sonata SE, $520 under the Honda Accord LX, and $925 below a Toyota Camry SE. The K5 is powered by a 1.6-liter turbocharged four-cylinder with 180 horsepower and 195 pound-feet of torque shifted through an eight-speed transmission, giving it a little less horsepower than the competing trio — the 23 hp given up to the Toyota is the largest difference — but more torque than the other three.   The K5's trim steps have been rearranged compared to the Optima, so instead of LX, S, Special Edition, EX, EX Premium and SX, there will be the K5 LX, LXS, GT-Line, EX and performance-minded GT. The LXS will start at $27,555, the GT-Line at $30,055. Those will be the only two trims offering AWD, and the four-wheel system has late availability as well. Cars Direct didn't mention a price for the EX.   The GT and its exclusive 2.5-liter turbo four-cylinder with 290 hp and 311 lb-ft tied to an eight-speed dual-clutch gearbox will be late availability. The order guide showed that trim costing $31,455 after destination. That's $1,700 less expensive than the less powerful, top-of-the-line Optima SX. Among rivals, only the V6-powered Camrys come close to the K5's output, with 301 hp and 267 lb-ft from a 3.5-liter V6. The Camry TRD stands at $670 more than the K5, butt the only big-ticket extras available for the Camry TRD are two-tone paint jobs costing from $500 to $925. One of the K5 options will be a GT1 Package that adds LED headlights, better driver assistance features such as forward collision avoidance and park assist, adaptive cruise control, semi-self driving on the highway, 12-speaker Bose audio, ventilated front seats with memory, and more. Upgrading to GT1 spec will cost $4,000, taking the price to $35,455. The Toyota Camry TRD V6 doesn't offer some of the GT1's finer tech. The Toyota Camry XLE V6 needs to be optioned up to match a K5 GT1, the Toyota coming out to $38,325. Cars Direct also saw a bulletin to Kia dealers outlining some lease and purchase offers that will run through August 3.

2024 New York International Auto Show not-so-mega photo gallery

The 2024 New York Auto Show press preview is in the bag and the public show has begun, and that means only one thing: Our work here is done. But really, we've been done since about mid-morning on Wednesday. As you'll see from the paltry selection of galleries below, the 2024 New York Auto Show wasn't much of one. And what there was? Well, in a word, it was Hyundai.  As you scroll through the galleries below, you'll note that we have items from essentially two global conglomerates. In one corner, there's Hyundai, Genesis and Kia. In the other, we have Nissan and Infiniti. But that's being a bit generous to Nissan and its luxury subsidiary, because while this is the first chance we really had to see the Nissan Kicks and Infiniti QX80 in person (and that's not even entirely true of the latter), they weren't actually revealed at the show.  New York has never been America's biggest "international" auto show, but it has been the venue for some big unveilings. In 2012, the new SRT Viper debuted to great fanfare at NYIAS; the Lincoln Aviator made a big splash in 2018; how about the Alfa Romeo 4C in 2014? And those are just cherry-picking from the past decade. By comparison, the 2024 show feels a bit uninspired. Yes, we would have liked to have seen some Vipers. Sue us.  But we'll stop dwelling on what we can't resurrect. There's plenty to see at the show this year if you're planning to go in person, so don't let our negativity deter you. For those who can't be there, here's what you're missing: Genesis G80 Magma View 9 Photos 2025 Genesis G80 Magma Genesis GV60 Magma Concept View 10 Photos 2025 Genesis GV60 Magma 2025 Hyundai Tucson XRT View 14 Photos 2025 Hyundai Tucson 2025 Hyundai Santa Cruz XRT View 11 Photos 2025 Hyundai Santa Cruz InfinitiQX80-Z63-051 View 39 Photos 2025 Infiniti QX80 2025 Kia K4 Live View 7 Photos 2025 Kia K4 Sedan 2025 Nissan Kicks View 10 Photos 2025 Nissan Kicks     New York Auto Show Genesis Hyundai Infiniti Kia Nissan

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.