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Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

2021 Kia Seltos falls short of IIHS Top Safety Pick

The 2021 Kia Seltos missed out on an Insurance Institute for Highway Safety (IIHS) Top Safety Pick award due to under-performing headlights, the organization announced Thursday. Kia's new baby SUV aced the safety watchdog's crash safety and collision avoidance tests, but none of its available trims had headlights capable of scoring at least an "Acceptable" rating in IIHS testing.  "With at least one good or acceptable headlight rating, the Seltos would have qualified for a 2020 TOP SAFETY PICK award. Good or acceptable headlight ratings across all trim levels would have earned it the higher-tier TOP SAFETY PICK+ award," IIHS said in its announcement.  IIHS updated its testing regimen for the 2021 model year, further emphasizing the performance of exterior lighting and pedestrian safety systems. Previously, a vehicle could receive a Top Safety Pick Plus rating so long as it at least had optional headlights that performed well; this year, vehicles must have headlights rated at least "Acceptable" on all trim levels to qualify for the highest ratings. The lesser Top Safety Pick designation is more lenient, but Kia's new entry falls short of even those requirements. Kia offers three different headlight configurations on the Seltos — two halogen and one LED — and all three were rated "Poor" due to inadequate illumination in curves, says IIHS. Its other equipment, including its optional collision mitigation systems, all received high marks.  The base-model LX comes standard with all-wheel drive, but is woefully devoid of advanced safety features, coming with only a rear seat occupancy reminder and government-mandated tech such as a rearview camera and lots of airbags. Above the LX, the Seltos gets standard forward collision warning with pedestrian detection and automatic emergency braking, lane-departure warning and lane-keeping assistance, a driver inattention warning system and automatic high beams. The EX, S Turbo and SX Turbo add blind-spot and rear cross-traffic warning, while the SX Turbo adds adaptive cruise control with stop-and-go capability and an enhanced automatic emergency braking system that includes cyclist detection. Related Video:    

Minivans and hybrids shopped by men and women equally

Men love fast, exotic cars, and women want something safe and practical – at least that is the way conventional thinking goes. But a new study challenges these old beliefs. According to the auto information aggregators at iSeeCars, both sexes shop for minivans and hybrids equally. The study also dug deeper into the different browsing habits between genders. For instance, women are twice as likely to shop for Kia and 67 percent more likely to shop for Hyundai. Men are seven percent more likely to buy American cars. Both sexes shop the German brands equally. It seems that men might be slightly greener in their shopping because they are twice as likely to browse electric cars and two and a half times more likely to look at diesels. Still, the old stereotype of men wanting a more performance-oriented car is not entirely false. They also are more likely to look at cars that cost over $45,000, and men are still more likely to buy a sports car. "Men like fast, flashy cars. They are performance oriented, even if they have to shell out more money," Phong Ly, cofounder and CEO of iSeeCars, said in an interview with CBS MoneyWatch. "Women are looking for the best value." The iSeeCars study got its data directly from dealers and online sellers like eBay Motors, then determined sex based on first name and excluded gender-neutral names. What it shows is that even if men might like browsing for fast cars, practicality and economy win out in the end. It's still fun to look, though. News Source: iSeeCars via CBS News MoneyWatchImage Credit: Shutterstock / Deklofenak Hyundai Kia Car Buying Minivan/Van Electric Hybrid