2012 Kia Forte Koup Ex on 2040-cars

Auto blog

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Next-gen 2021 Kia Sorento shown inside and out in leaked pics

We’ve seen spy shots of the next-generation Kia Sorento in both heavily camouflaged form and running laps around the Nurburgring (!), where it was wearing a more form-fitting wrap. Today, Instagram user CocheSpias leaked photos of the redesigned midsize SUV with the cover partially pulled back, giving us our best look yet inside and out. Kia has given the front fascia a thorough and stylish overhaul. It looks much more muscular and chiseled, with a crisp, curved line defining the hood and grille and a much more squared-off shape to the lower bumper. The clustered trio of LED headlights are more integrated with the grille by removing the chrome strip that formerly separated them. The exposed taillights that featured on the mule spotted on the ‘Ring have been resolved as double vertical hash marks. The lower bumper is still concealed. Inside, the seat stitching is similar to the pattern found on the larger and more upmarket Telluride, introduced last year. The cluster and center stack have been redesigned, with a larger touchscreen that is now separate from the heat vents. The shifter has been replaced by a dial shifter. Kia has reportedly confirmed that the new Sorento will be offered a plug-in hybrid variant. The Korean Car Blog, citing an unnamed source, reports the new Sorento will debut as early as mid-February in Korea, with hybrid and plug-in hybrid versions coming in May, though itÂ’s not clear whether all versions would come to the U.S. The current version of the three-row crossover comes in a choice of two engines: a 2.4-liter inline-four making 185 horsepower and 178 pound-feet of torque, or a 3.3-liter V6 offering 290 hp and 252 lb-ft of torque. We should get a more official rundown about what's in store soon. Related Video:    

Kia Stinger will be getting more power for 2021

The 2021 Kia Stinger will get more oomph when it arrives later this year, but a new report says the tweaks will come from modifications to its existing powertrain, not a new option atop the range. The report from Australian site CarSales, which cites anonymous sources close to the automaker, appears to throw cold water on rumors that the Stinger would get the 3.5-liter turbocharged V6 from the new Genesis G80 sedan, which delivers 380 horsepower and 391 pound-feet of torque. The report says that the G80's 304-hp 2.5-liter turbo-four will not be coming to Australia as a replacement for the Stinger’s base 255-hp 2.0-liter turbo-four, and we would doubt it would for the United States, either.  In its range-topping models, the Stinger's 3.3-liter twin-turbo V6 offers 365 hp and 376 lb-ft. CarSales reports that engine will be juiced for more power by tweaking its bimodal exhaust. Unspecified design and equipment changes are also reportedly due. Now in its third year on the market, the Stinger turned a lot of heads when it debuted in 2017 at the Detroit auto show, and a long-term test version of the 2018 Stinger GT impressed Autoblog editors. It has failed to catch fire with buyers, but a performance-oriented premium sedan/hatchback made by Kia was always going to be a sales success long shot.  During the first three months of 2020, Kia sold 2,560 Stingers in the United States, down nearly 21%. Sales in 2019, when there was no global pandemic to skew numbers, totaled 13,861, down 17.5%. Kia discontinued the Premium trim packages for 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.