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Kia plans dedicated PHEV by year’s end, battery-electric crossover in 2021

Back in January, Kia announced something it called its “Plan S” strategy. The $25 billion plan broadly outlines its targets for electric vehicles, with the highlight being plans to sell 11 battery-electric models by the end of 2025, including launching its first dedicated new EV here in the U.S. in 2021. Now we have some new details on what the Korean automaker has in mind for the latter, plus a juicy new tidbit about a new plug-in hybrid coming later this year. It comes via a scripted Earth Day video message between Neil Dunlop, product and technology PR manager, whoÂ’s shown wandering around a forest, and Steve Kosowski, manager of KiaÂ’s long-range strategy, product strategy and mobility, whoÂ’s quarantined at home. Kosowski calls Plan S “a preemptive shift” away from being a traditional manufacturer of combustion vehicles to one focused on electric vehicles, electrified vehicles and mobility. First up will be a dedicated new PHEV model coming to the U.S. by yearÂ’s end. There are no real details offered, but Kosowski brings up the HabaNiro crossover and Imagine concepts as examples of KiaÂ’s design excellence and innovation. The brand has already said the Imagine will go into production within one or two years, but it was never clear whether the “large C-segment car,” as they described it, would make it here. Imagine by Kia Concept View 12 Photos More is said about KiaÂ’s first dedicated EV model, due here by the end of 2021 — possibly earlier in other markets — and riding on a dedicated new EV platform. “ItÂ’s a crossover design that really blurs the line between passenger cars, CUVs, crossovers, itÂ’s a little bit car, a little bit crossover,” Kosowski says. It will have a range of about 300 miles and sub-20-minute fast-charging time. “In the end it will be a very stunning, dramatic new Kia EV, something that youÂ’ve never seen before.” The range figure squares with what Kia advertised with the HabaNiro concept, which it unveiled at the 2019 New York Auto Show, while the automaker has described both it and the Imagine as blurring traditional vehicle segment lines. Both concepts will doubtless lose some of their more fanciful elements — bye bye, HabaNiro's lava red interior — on the way to production, however. Kia is developing a new EV platform that it will share with Hyundai.

2016 Kia Soul EV gets $2k-cheaper base model

With the 2016 Kia Soul EV arriving at dealers in Washington, Oregon, Texas, Georgia, and Hawaii, the company is set to tap a huge array of new customers. Perhaps recognizing that fact, the South Korean brand has added a new base trim that allegedly slashes the electric car's starting price by some $2,000. Joining the former entry-level Soul EV and top-of-the-line EV+, is the new EV-e. While it's considered the base model, it still offers push-button start and a special driver's-side-only ventilation function for the HVAC system, on top of standard front heated seats and a heated steering wheel. The charging system – two ports, one for Level 1 and Level 2 AC charging, and another for DC fast charging – and electric motor/battery pack remains unchanged on the new base trim. As for the rumored pricing figure, it comes from Kia World, which claims the new EV-e will ring up at just $31,950 before and state or federal incentives. As we said, that's some $2,000 less than the current starting price, if the report proves true. Kia is also addressing the customers at the top of the Soul EV range, adding a new Sun and Fun package for the EV+. The new package adds a panoramic sunroof and LED speaker lights that match to whatever music is playing through the six-speaker stereo. Both features have existed on the gas-powered Soul for some time, but are welcome additions to the electric hatchback. As we reported previously, sales of the Soul EV in Oregon, Washington, Texas, Georgia, and Hawaii should be underway as of this month. It's not clear, however, when the new entry level EV-e will arrive in dealers. Related Video: 2016 KIA SOUL EV OVERVIEW Kia Expands Eco-friendly and Affordable Soul EV Lineup for 2016 New 2016 Soul EV-e trim1 adds new value to the electric vehicle segment New Sun & Fun Package for Soul EV+ (plus) adds a host of premium amenities, including panoramic sunroof IRVINE, Calif., July 8, 2015 – The 2016 Soul EV marks the second year of Kia's first mass-market zero emissions, battery electric vehicle. For 2016, the Soul EV is offered in three trims – Soul EV-e, Soul EV, Soul EV+ (plus) – up from two in 2015. Offering a long list of standard equipment at a lower price point, the Soul EV-e brings new value for those looking for a fun and funky alternative in the EV segment. The Soul EV+ continues as the range-topping trim, and is further enhanced for 2016 with the addition of the Sun & Fun Package.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.