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Recharge Wrap-up: Kia Soul EV wins Canadian Green Car of the Year, Proterra logs 1 million miles

The Kia Soul EV has been awarded the inaugural Canadian Green Car of the Year Award. It beat out three other finalists - the Honda Fit, Subaru Legacy and Toyota Camry Hybrid - to receive the honors at the Vancouver International Auto Show from the Automobile Journalists Association of Canada (AJAC). Before narrowing the field to the four finalists, seven eligible cars were chosen after back-to-back testing during the AJAC's "TestFest" last fall. "This acknowledgement is testimony to Kia's ongoing commitment to deliver environmentally friendly automotive solutions and diverse powertrains to consumers without compromising on design or comfort," says Kia Canada Vice President and Chief Operating Officer Maria Soklis. Read more in the press release from the AJAC. Proterra electric buses have logged a cumulative 1 million miles of revenue service. To celebrate, Proterra held a special event at its Greenville, SC plant, wherein it recognized each of its transit agency partners with an award commemorating the milestone. Proterra President and CEO Ryan Popple say Proterra and its partners "can offer the world a million proof points to bolster the fact that electric vehicles not only offer great performance, but represent the best total cost of ownership and environmental option for transit agencies." Proterra estimates its customers have saved 250,000 gallons of fuel and 3.5 million pounds of emissions over those million miles. Read more in the press release from Proterra below. EV Connect and GE are teaming up for a joint marketing and product agreement. The agreement makes GE the preferred provider of charging stations for EV Connect, giving them access to GE's WattStation and DuraStation chargers and WattStation Connect cloud-based operating platform. Of course, the agreement also makes EV Connect GE's preferred management company. "Together with EV Connect, we will be able to provide customers with an innovative, end-to-end solution capable of meeting customers' everyday EV charging station requirements," says GE's Seth Cutler. The agreement also expands the market of both companies worldwide. Read more in EV Connect's press release.

2019 Kia K900 flagship sedan debuts: Reserved luxury reimagined

After those teasers and brochure shots, the 2019 Kia K900 flagship sedan is here in the metal, presented at the New York Auto Show. Kia reminds us that the only thing carried over from the old car is the name, but the car's design is still reserved rather than ostentatious. The information withheld in Kia's K900 news to date was the available powertrain, but it's now announced to have the same 3.3-liter twin turbo V6 as the Stinger. It produces 365 horsepower and 376 pound-feet of torque, and it's paired to an eight-speed, homegrown automatic transmission like in the Stinger. The V6 is the sole engine choice, and likewise the K900 has torque-vectoring all-wheel-drive as standard. The previous generation car was rear-drive, and the Stinger has rear-drive variants, but for the new K900 it's AWD all the way. The system can distribute up to 50 percent of power to the front and as much as 80 percent to the rear. Kia performance chief Albert Biermann says the new K900 is 33 percent stiffer than the outgoing car, for improved ride and handling. In its home market, the K900 will reportedly be available with a five-liter V8, but that's not part of the U.S. portfolio. Inside, the K900's cocoon-like leather and wood interior ambience can be enhanced with its Pantone-assisted mood lighting system. There are seven color settings, which are meant to convey the feel of oceans, forests, skies — and presets can even imitate the aurora borealis. Another feature of the interior lighting is that proximity sensors can brighten the dashboard controls by 20 percent when the driver reaches for the switches. The 12.3-inch HMI touchscreen supports Apple CarPlay and Android Auto, and the car's settings can be toggled using a bespoke UVO telematics system. Four cameras provide the driver with a stitched-together 360-degree view of the car's surroundings, and HUD is an option. Driver assists include smart cruise control with lane functions and a driver fatigue monitoring system. In addition to the K900, Kia is also introducing the refreshed-for-2019 Optima and Sedona. The facelifted Optima now comes with optional two-tone sport leather seats, and it shares some of the K900's driver assist systems as standard: collision avoidance and warning, lane keeping assist and driver fatigue monitoring.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.