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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia Telluride vs Buick Enclave Luggage Test | What actually fits behind that third row?

So, you want to buy a three-row crossover. Before plunking down $40,000 on a new sport utility vehicle, might we dissuade you with the prospect of minivan ownership? The Pacifica Hybrid, perhaps ... no? Fine. Good thing crossovers (especially the Telluride and comparable Palisade) are so nice to drive these days. We’ll assume you want the big three-row crossover, as you intend to seat folks in all three rows. Unfortunately, raising that third row reduces the luggage area from cavernous to crawl space. ItÂ’s rather devastating from a pure numbers perspective to the two models we have today. The 2019 Buick Enclave goes from a monstrous 58 cubic-feet with the second-row in place down to 23.6 cubic-feet (which along with the nearly identical 2020 Chevrolet Traverse is still best-in-class). Meanwhile, the 2020 Kia Telluride takes a similar hit, going from 46 cubic-feet down to 21 cubic-feet. Just looking at the numbers, it would seem that the EnclaveÂ’s big advantage all but disappears with the third row up, boasting just 2.6 cubic-feet of storage more than the Telluride. But as West Coast Editor James Riswick has discovered in the numerous luggage tests he's conducted, the numbers don't always tell the whole story. Let's see how the Enclave and Telluride compare when you actually put things inside.  Boom. The Enclave swallows all of the test luggage we have for it without any fuss. The distance between the back of the seats to the hatch opening is enough to fit our full-size suitcase horizontally, making it easy to stack every other bag around it. It even fits below the seatbacks, so the driver will have an uninhibited view out the rear of the vehicle.  At our Michigan HQ, our test luggage consists of the following pieces: 28-inch upright suitcase, 24-inch upright suitcase, 19-inch upright suitcase, two small tote bags and one backpack. ItÂ’s likely enough luggage for a quick weekend getaway with the family, given there are no strollers involved. As we attempted to pack it all into the Telluride, weÂ’re glad we didnÂ’t have anything else. The loss of 2.6 cubic-feet of space was indeed felt much harder than what it looks like on paper. We knew we were in trouble when the 28-inch suitcase didnÂ’t fit along the floor as it did so neatly in the Enclave. We were forced to stack it up next to the rear seats, which left it sitting rather tall back there. As a result, the other suitcases didnÂ’t have a neat or convenient place to go.

Best cheap SUVs: You don't have to pay a lot to get a lot

Here's a news flash: Everything is a lot more expensive now! And that definitely goes for new SUVs, with prices that keep nudging higher and higher. Actually "nudging" might be too soft of a description for their motion. "Skyrocketing" is probably more accurate.  While higher prices and hefty interest rates have likely knocked a lot of people out of the new car market entirely, there are still quite a few cheap SUV choices. Better still, they're not terrible! Far from it, in fact. While the lowest price SUVs used to be drab, sorry affairs best left to the lots of Avis and Budget, that is definitely not the case today. Not only are there legitimately appealing cheap SUV choices, they offer genuine differences in character, capability and design. It's not just a series of anonymous boxes with different badges. Below you won't just find a simple list of the cheapest SUVs available. We are actually pointing out the best ones. They are listed from least expensive to most expensive, with none exceeding a starting price of $30,000. Most are subcompacts, but a few of our top choices in the compact SUV segment snuck on. Finally, please excuse the crummy photo quality. We sought out representative trim levels of the prices in question rather than just reusing pretty carmaker-provided photos of the most expensive trim levels. This is what the cars will actually look like. Kia Soul Why it stands out: Ample space and abundant features for the money; unique style; strong turbo engine upgrade Could be better: All-wheel drive is not available Starting Price: $21,315 Read our most recent Kia Soul Review The Kia Soul definitely didn't start off as a small SUV, and the term "crossover" is probably better applied to it. Still, what started life as an undefinable funky tall hatchback now finds itself in its third generation with numerous vehicles of similar shape and size that are dubbed "small SUV" or "small crossover." If it walks like a duck and quacks like a duck ... Call it what you will, but the Soul delivers the goods with tons of equipment and space for its price and size, an agreeable driving demeanor, and an even more powerful engine upgrade than the Kona's. We also think it's pretty cool. All of the above helped it win our subcompact SUV comparison test. Now, if there's one area where the Soul does not satisfy a typical SUV requirement, it's the lack of available all-wheel drive.