2010 Kia Forte Ex Sedan One Owner Well Maintained on 2040-cars

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Hyundai boosted production in March, so now its cars sit in U.S. ports

SEOUL — As Detroit's automakers shut production in March due to the coronavirus pandemic, South Korea's Hyundai cranked up its factories back home to ship cars to the United States, a move that is proving costly for the world's fifth-largest auto group. Hyundai ramped up domestic production to as much as 98% of capacity by late March, not only as the Korean market was recovering from a bad February but also because it bet on demand for Tucson SUVs and other models from U.S. customers, its biggest overseas market outside of China. While Hyundai is one of few global automakers whose production has recovered at home, its exports optimism has been dampened by the severity of the U.S. outbreak, weak consumer sentiment and as rivals have quickly moved to guard their turf. Consignments of cars shipped from South Korea are now sitting in U.S. ports, with dealers slow to take deliveries because of slumping sales and rising inventory, four people with knowledge of the matter told Reuters. The company idled a Tucson production line at home last week for five days, while sister firm Kia is looking to suspend three Korean plants for a week. And analysts now expect a sharp drop in first-quarter operating profit when it reports results on Thursday and some even forecast a second-quarter loss. "I hope that the situation will recover by the middle of next month. If not, we might have to lay off some people," said Brad Cannon, general manager of an exclusive Hyundai dealership in California, whose sales are down more than 50% from when the pandemic started. Hyundai runs a factory in Alabama — which is closed until May 1 — but imports are key to meet U.S. demand. Only about half of its vehicles sold in the United States are made in North America compared to between 68% and 85% for Japanese rivals Toyota, Nissan and Honda, who have also suspended production there till May. The South Korean company makes about 61% of its cars overseas, up from 48% a decade ago. That leaves it vulnerable to overseas factory shutdowns and shrinking demand outside of its home market. Hyundai's South Korean factory operation, which had recovered from a component shortage from China to nearly 100% capacity by March, could fall to as much as 70% in April, the company recently told analysts. "We will continue to monitor the situation and take appropriate action promptly," Hyundai said in an emailed statement. Minimizing the impact For its part, Hyundai has taken measures to minimize the impact.

Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

Kia Futuron autonomous, electric concept has scales and UFO design

Although the Kia Futuron Concept is styled and literally named to suggest a prospective automobile, it checks all the market trend boxes of right now. It's styled like a crossover coupe. It has all-wheel drive. It's electric. And it is said to have Level 4 autonomy. Oh yes, and it lights up, too.  Unveiled at the 2019 China International Import Expo (CIIE), the Futuron's name is technically two words put together, according to Kia: future and on. "On" is apparently meant to hint at "switched on," as in an electrical switch. Or just consider it Megatron's cousin. The Futuron is about 191 inches long, 61 inches tall, and has a 118-inch wheelbase. For reference, a Kia Stinger is 190 inches long, 55 inches tall, and has a wheelbase of 114.4 inches. Kia says it used a 360-degree design that is inspired by UFOs and flying saucers. A central eye-drawing crease starts at the new interpretation of the "Tiger Nose," disappears in the front wheel arches, and picks up again at the door, where it continues along the body and circles around the rear. The glass canopy roof is diamond-shaped and offers a unique airy design that extends beyond the dashboard. Kia says it wants its future designs to be "confident, sporty and modern, yet also elegant."  One of the key features of the Futuron is the evolutionary "Tiger Face." The headlights and front fascia of the car blend together, thanks to "Star Cloud" lighting. Kia says it pulls from the nebulae in space to create the geometric Matrix lighting. It also uses a "Dragon Skin" surface that mimics scaled armor on mythic Chinese dragons. A kinetic surface allows the car's scales to open and close to reveal daytime running lights or headlights, depending on the time of day. Hypothetically, the Futuron is powered by four in-wheel electric motors, which are fed by a battery beneath the floor of the cabin. Four motors means electric all-wheel drive, which will deliver "lightning-fast responses to driver inputs." Furthermore, sensors, radar, lidar, and cameras make the Futuron capable of Level 4 autonomous driving, which allows the driver to be completely free of road attention or guidance, for the most part. The steering wheel even retracts. Inside, the autonomous capabilities allow for a more flexible design. The Futuron has seats that can be switched between driving or zero-gravity reclining.