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What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

Former Lamborghini designer reportedly headed to Hyundai

Luc Donckerwolke (pictured above) only left his position as the Director of Design for Bentley in early June, but he might have already had a new gig lined up as he was walking out the door. Donckerwolke is reportedly teaming up with former Volkswagen Group styling bigwig Peter Schreyer at Hyundai Motor, in a position to eventually take over the look of all of the Korean brands' vehicles. At the moment, this major hire for Hyundai and Kia is still just a rumor, though, and the Korean automaker is playing it close to the vest. Company spokesperson Jim Trainor tells Autoblog, "We do not comment on speculation concerning potential appointments." However, insiders tell Automotive News that the deal is the reason for Donckerwolke walking away from his long career among VW's brands. In Korea, Donckerwolke would hold a position under Schreyer at first, and he would take over Hyundai and Kia's design duties when Schreyer retires, which is expected in about two years. Donckerwolke joined the German automotive giant in 1992 and eventually came to define the modern look of Lamborghini by penning both the Murcielago and Gallardo. In 2011, he became the Head of Advanced Design for VW Group and took over styling duties at Bentley in 2012. Schreyer left a fruitful career at VW Group, including penning the original Audi TT, to join Kia in 2006. He gained the overall design duties for the Hyundai and Kia brands in 2012. Ousted VW Chairman Ferdinand Piech once said that he was regretful of losing the talented stylist. Related Video:

New sketches show Kia small SUV interior

Little more than a week after releasing sketches of the exterior, Kia presents sketches of the interior of its first-ever small global SUV. Sticking to the message of enticements for younger buyers, we're told this will be a "bold design statement" that is "trimmed in high-quality materials throughout" with the aim of creating a "modern ambiance to appeal to young-at-heart, tech-savvy buyers." The renderings appear a good start to supporting those arguments. The centerpiece is a 10.25-inch infotainment screen stood atop the instrument panel. A menu button on the top left, a row of navigation buttons along the bottom edge, and two rows of navigation icons on the screen should keep everything an occupant could want no more than a couple of touches away. Beneath the screen come some chunky air vents, beneath those, an HVAC screen supported by an HVAC knob and controls. Notice how the IP design slides from the control surface into a passenger grab handle anchored on the center tunnel. To the left, a steering wheel loosely modeled on the one from the Sportage, ahead of an instrument binnacle that's a quartet analogue gauges bracketing a digital display. The images show two different interior grades; for instance, one HVAC knob is printed with the word "Auto," while the other isn't, and the steering wheels in the two images are slightly different. The differences are more pronounced around the shifter — which might, in fact, represent two kinds of shifters. AutoPortal reports there'll be an automatic transmission as well as a seven-speed dual clutch gearbox. One gear lever is flanked by seven buttons, three of them for the heated steering and ventilated seats. Another button turns off the park assistance feature. Then there's what looks like a hill descent control button, one for some sort of all-wheel drive feature like a locking rear differential, and a final button to turn off the Stop/Start system. The other image looks like the more luxurious trim, even though it's the one without the "Auto" HVAC knob. This gear lever is flanked by eight buttons, most too small to make out, but it's clear that the AWD button is missing, and the ventilated seat icon is now a heated seat icon. There's an electric parking brake switch next to the driver's seat, two cupholders, and the forward surface of the lower cubby holds a 12V outlet and an AUX input. We'll find out what the real thing looks like soon.