2010 Kia Forte Ex on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.

2019 Kia Stinger gets IIHS Top Safety Pick+ rating

The 2019 Kia Stinger just officially received an IIHS Top Safety Pick+ award, which is the highest honor from the Insurance Institute. However, this award only applies to Stingers equipped with optional front crash prevention and specific headlights. All the crashworthiness ratings returned with a "Good" rating, and that applies to every version of the Stinger sold here. The forward collision avoidance assist with pedestrian detection is an option on the Stinger, and this combined with trims sporting LED headlight projectors results in the TSP+ rating. In IIHS forward collision tests, the Stinger successfully avoided collisions at 12 mph and 25 mph. The base halogen projector headlights were rated "Poor," so watch out for those while Stinger shopping. Interestingly, the IIHS rated the static LED projectors as "Good" and the curve-adaptive LED projectors got lower marks as "Acceptable." For reference, the curve-adaptive LEDs are found on the Stinger GT2 trim. The IIHS just thinks the visibility with the adaptive LEDs is worse compared to the static units. We can't say we're surprised that the Stinger received the TSP+ award, as it shares a modified platform with the Genesis G70 that received the same rating from the IIHS. The new sport sedan and sportback from Genesis and Kia clearly crash well. That's always heartening to hear, especially as we continue with the long-term test of our Kia Stinger GT. We love the red bullet of a hatchback, and most recently compared it to a Genesis G70 with the same powertrain.