2024 Kia Ev9 Light on 2040-cars

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Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

2020 Kia Soul EV First Drive Review | EZ to like

SEOUL, South Korea – The 2020 Kia Soul is the third iteration of the boxy little crossover and the second generation of the battery-powered variant, the Soul EV. While the 2020 Soul overall is mildly upgraded compared to the outgoing model, the Soul EV makes a major leap where it counts: with a new powertrain that more than doubles the stated range to an impressive 243 miles. The new 2020 Kia Soul EV scraps the previous 30-kWh battery for a new, more energy-dense 64-kWh unit, shared with the Hyundai Kona Electric. The battery pack feeds a motor that now makes 201 horsepower – also shared with the Kona Electric, and producing the same horsepower figure as the Soul Turbo. It spins out 291 pound-feet of torque, which is immediately available underfoot. That's enough to chirp the front tires, and it instantly squirts the Soul ahead in the urban cut-and-thrust. It's also plenty powerful enough for high-energy merging onto the freeway. Kia estimates a 0-to-60-mph time of 7.2 seconds. The battery is replenished via standard Combined Charging System (CCS) DC fast charging capability, with the port now behind a flap in the front grille insert. The CCS can handle up to a 100-volt feed at a public charger – should you find one, it can top up the battery (from 20 to 80 percent) in as little as 42 minutes. With a more common 240-volt source, a depleted battery can be replenished in five to six hours – rather than 63 (!) plugging into a standard 120-volt outlet. Owners definitely will want to install a charger at home, and Kia has partnered with Amazon to sell three Kia-recommended 240-volt chargers: A 40-amp Bosch from $764, a 40-amp JuiceBox from $549, and a 32-amp ChargePoint at $699, although others brands and models can be used. Buyers in northern climes will want to check out the Cold Weather Package, which supplements the standard heated seats with a heated steering wheel, upgrades the climate control to a more efficient heat pump, and also adds the capability to heat the battery (when the car is plugged in) for better range in cold conditions. How energetically the car responds to a prod of the accelerator depends on which of the four drive modes you're in: Sport, Normal, Eco, or Eco+. Sport unsurprisingly was our favorite in a half-day drive in and around Seoul. Some drivers might find it too snappy, and of course it also drains electrons the fastest. In Normal mode the car is still spry, while in Eco and Eco+ one really needs to leg the go-pedal.

Kia decides on Mexico plant location for small car assembly

Mexico has long been a hot spot for auto manufacturing, but the country's fortunes have been boosted lately, with Honda, Mazda and Nissan recently adding factories there, and BMW is said to be poised to join them soon. Now, new reports indicate that Kia might start building south of the border to keep up with demand.
Insiders speaking to Reuters claim that the Korean automaker is very close to striking a deal to build a factory for two small models in Monterrey, Mexico, with a 300,000-vehicle annual capacity. Assembly could reportedly begin as soon as 21 months after ground is broken.
If true, Kia has done a fantastic job of keeping the deal under wraps. The only hint at anything like this brewing was a rumor last year that Hyundai may have investigation building a factory in Mexico. The company currently operates a factory in Georgia that builds the Optima and Sorento.