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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia plans production version of Telluride full-size SUV

Kia is reportedly planning an announcement on a production version of the Telluride, a full-sized three-row SUV it unveiled as a concept at the 2016 Detroit auto show. The news comes after a year in which Kia lost sales in the hot-selling utility vehicle segment. Wards Auto reports Orth Hedrick, Kia's vice president for product planning, as saying the company will "have some announcements soon" about the seven-passenger vehicle. Sister brand Hyundai is also expected to bring a large crossover in 2019 as a 2020 model. The Telluride was built on the modified underpinnings of Kia's Sorento crossover. It featured a 270-horsepower, 3.5-liter V6 paired with a 130-hp electric motor that combined for 30 miles per gallon on the highway in all-wheel drive, though of course there's no guarantee the production version would carry identical specifications. Kia reportedly sees a need in its portfolio for a utility vehicle with more space than is offered by the Sorento, a midsize crossover now in its third generation that also offers three rows of seating. The company could use a boost in the popular segment: Sales of the Sorento slipped 13 percent in 2017 to 99,684, while sales also fell 10 percent for the Sportage, to 72,824. Kia last offered a full-size SUV with the short-lived Borrego, which it launched as a 2009 model. The brand is also developing an electric version of the Niro crossover, which it unveiled recently at CES, that gets 238 miles of range.Related Video: Featured Gallery Kia Telluride Concept View 13 Photos Plants/Manufacturing Kia Crossover SUV kia sorento kia niro Sport Utility kia telluride kia telluride concept

Kia K900 with 650 hp debuts at SEMA

Kia revealed a monster-powered K900 - with output approaching 650 horsepower - this week at the SEMA Show in Las Vegas. Fittingly called the "High-Performance" K900, the sedan gets a Garrett 2871R twin-turbo application, which boosts the 5.0-liter V8 engine from its stock rating of 420 hp.
The heady power is underscored by a sinister appearance package, which includes a custom body kit with carbon-fiber inserts, blacked-out chrome trim and 21-inch gloss black wheels. The K900 also has a lowered Eibach suspension and eight-piston brakes with 15-inch cross-drilled rotors.
Inside are tan leather seats with black suede accents. Eleven-inch monitors are mounted in the seatbacks, and the trunk features a specially designed compartment for a racing suit.