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Kia Soul EV starts production next month amidst modest sales projections

The hamsters in those Kia Soul commercials? Looks like they'll be riding real quiet and quite clean a little sooner than we thought. Kia is now saying it will start production of the 2015 Soul EV next month, and sales will start later this year in the company's home country of South Korea. Additionally, according to Reuters, Kia is keeping sales expectations low, suggesting it should sell about 5,000 Soul EVs a year at a price of around $39,000, though the out-of-pocket costs should be cut in half because of South Korean government subsidies. Kia's taking a somewhat conservative approach to its early sales target as it focuses largely on the US and Europe during its first phase, said Kia spokesman Michael Choo. "We are currently conducting launch feasibility studies for the secondary phase of Soul EV introduction and plan to expand sales to other countries at a later stage," he said. "Hence, we believe the sales volume of the Soul EV will steadily grow following our initial full year of sales." As for the US, Kia spokesman James Hope tells AutoblogGreen that while the company hasn't set a definitive debut date, "we are targeting Q3 of this year." Hope says Kia isn't providing Soul EV sales guidance for the US, so we'll just have to see where the EV chips fall come September or so. Reuters also notes that sister company Hyundai will start selling its own battery-electric vehicle in 2016, a timetable confirmed by Hyundai Senior Vice President Lee Ki-sang. Both Kia and Hyundai are shooting for a South Korean electric-vehicle market that they hope will expand exponentially from a total of just 713 sales last year. The front-wheel-drive Soul EV will have a 81-kilowatt electric motor, and its single-charge range will be about 120 miles. The model was first shown off at the Chicago Auto Show last month, but Autoblog scored an early prototype test drive ahead of the reveal – check out our feature drive report here. Kia Motors shows Soul EV and next-generation hybrid powertrain at Geneva Show (SEOUL) March 4, 2014 -- The new Kia Soul EV made its European debut at the 84th Salon International de l'Automobile in Geneva, Switzerland, today alongside a special technology exhibit of the brand's next-generation hybrid powertrain.

Next-gen Kia Soul EV spied

Our spy shooters recently caught the next-generation Kia Soul wearing camouflage and showing bits and pieces of its new design. Now, we've got spy shots of the next Kia Soul EV, and it's testing at the Nurburgring. Our shooter points out the spot on the grille for the charging port, as well as the "E" on the license plate, that point to this being the electric version of the Soul. And, of course, we don't see any tailpipes hanging off the back. Similar to the last shots we saw of the regular Soul, the EV gets new lighting front and rear. We see what looks like signature LED lighting strips below the actual headlights — and if the previous spy shots are any clue, this strip could extend across the entire nose. One other feature we notice is the sensor placed low in the front fascia, which could mean the new Soul EV will be equipped with adaptive cruise control, along with other active safety features. In back, the lighting starts high and curves inward like a big boomerang. It looks like Kia is trying very hard to keep the rear of the car under heavy garb, so we might expect there to be other major design changes back there. We can't see from photos any other clues about the electric powertrain, but there's a good chance the Soul EV will use a version of the Hyundai Kona Electric's running gear. For the U.S. the EPA just announced driving range of 258 miles in that vehicle, though other markets also get an entry-level version with a smaller battery. We're happy to see progress being made on the Soul EV, and are looking forward to some of that camo coming off. Loading up the suspension on the Nurburgring looks like a riot, and probably indicates testing of thermal management and the resulting performance (and losses thereof). Related Video:

2014 Kia Cee'd GT

Kia may be an automaker with a lot going for it these days, but it's not yet one that takes pains to appeal to performance enthusiasts. Aside from its Pirelli World Challenge team, it doesn't support any major racing programs to speak of. And despite having showcased such concepts as the GT4 Stinger and the Provo, it doesn't really offer much in the way of performance models.
That is, at least not in North America. But at the Geneva Motor Show last year, Kia got itself into the Euro hot hatch game with the launch of the Cee'd GT (and its three-door compatriot, the Pro_Cee'd GT). It's based on the Korean automaker's European-market Volkswagen Golf rival that's now in its second generation and which, in its previous base iteration, served as the Reasonably Priced Car that celebrity guests drove on Top Gear before it was replaced by a Vauxhall Astra. Now with a GT moniker attached, the Cee'd has warmed up to the point that it'd potentially be better suited towards a proper romp down twisting B-roads than serving as a celebrity punching bag.
Since Kia's first genuine performance model (like the model upon which it's based) isn't offered Stateside, we jumped at the opportunity to drive it while on a recent trip to the UK. Read on to see what we found.