2023 Kia Ev6 Gt-line on 2040-cars

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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

2018 Kia Stinger GT First Drive Review | Sleeper of the year

MOJAVE, Calif. — The sunbaked sign at the Hyundai/Kia Proving Grounds clearly indicates the speed limit on the banked oval: 120 miles per hour. But after a few perfunctory triple-digit parade laps, the Kia representative in the passenger seat isn't having any of it. With a wink and nudge, he discreetly permits us a few extra, unrestricted goes around the big course. Never one to turn down track time, we push the 2018 Kia Stinger down the 6.4-mile oval until I see an indicated 164 mph on the straight — the fastest we've ever driven anything built in Korea, let alone many of the contenders in the Stinger's crosshairs. Game on, Kia. The early days of Kia's attempt to conquer the American car market were dominated with an appliance-like sense of economy, one reflecting a scrappy catch-up mentality opposed to the disruptive, luxury challenging tactics du jour. Subsequent attempts to globalize the brand have taken on a definitively more inspired, international flair, and the new Stinger is the strongest harbinger of that direction to date. The movement originated when Hyundai/Kia plucked design boss Peter Schreyer from Audi, eventually moving him up in an unprecedented promotion to one of manufacturer's three group presidents. Not only did Schreyer inject a sleek, contemporary look to the lineup, his promotion proved the brand was dead serious about creating striking designs. The Stinger's styling does not disappoint. Apart from the familiar Tiger Nose grille and the letdown of non-functional (ie, ornamental) "hood vents," the five-seater's proportions and surface treatments feel sharp and fresh, purposeful and clean. Measured from bow to stern, the Stinger is roughly mid-class among its competitive set, while offering the practicality of a sportback design that enables decent rear legroom and 23.3 cubic feet of cargo capacity. But its considerable 114.4-inch wheelbase is among the lengthiest in its class, edged out only by the Audi A7, Porsche Panamera, and BMW 6 Series Grand Coupe. That said, the upper end of Kia's self-ascribed competition might be a bit of a stretch (sorry, pun intended) considering the unlikelihood of Porsche die-hards cross-shopping the $85,000 Panamera against this new kid on the block. The other side of Kia's modern story involves the snagging of performance whisperer Albert Biermann from BMW's M performance division.