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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

Kia introduces sleek Novo Concept at Seoul Motor Show

As you've no doubt noticed, we're deep, deep into coverage of the 2015 New York Auto Show. But despite the glitz and glamor of the Big Apple, our attention is also draw to Asia today, where Kia has introduced the handsome Novo Concept at the 2015 Seoul Motor Show. Powered by a 1.6-liter, turbocharged four-cylinder and with a seven-speed dual-clutch transmission shipping power to the front wheels, the Novo's powertrain is not unlike what we saw yesterday in the 2016 Optima. Of course, that's the extent of the technical details, as the Novo is far more of a design exercise than a tech demonstrator. Taking its name from the Latin for "to make new," the Novo was designed by Kia's team in Namyang, South Korea. Billed as a four-door coupe – as is the trend nowadays – the Novo rides on a version of the company's C-segment platform, giving some idea of its size. Kia's hallmark "tiger nose" grille is flanked by laser headlights, and is the most obvious tie-in to the brand's current design language, while other elements, like its fastback profile and pillar-less greenhouse are add some spice to the visuals. Those compact rear doors are hinged at the rear. Meanwhile, a vertical side grille, reminiscent of the early Jaguar XF, meets a strong shoulder line that extends from the headlights and terminates in the middle of the rear door. Kia has released a spate of images of the new car, which accompanies the company's design-oriented press release. Head down and take a look. Related Video: KIA NOVO FASTBACK CONCEPT PREMIERED AT SEOUL MOTOR SHOW Coupe style for Kia's latest concept Minimalist interior with high-tech features 1.6 litre turbo GDi engine and seven-speed DCT Delivering a bold and exciting, coupe style with a driver-focused cabin, Kia's latest concept car, the Novo, has been unveiled at the 2015 Seoul Motor Show. Giving clear hints at future Kia styling and strategy the Kia Novo is aimed at modern urbanites with stressful jobs and frantic schedules. Interpreted by Kia's designers, the name 'Novo' represents the concept of making something new and fresh. Taking its name from the Latin 'novatus' the Kia Novo concept establishes a calming, focused environment in which drivers can refresh and rejuvenate as they transition from one life commitment to the next. Fittingly, 'novatus' also provides the origin of the English word, 'innovation', which the Novo concept brings to life with thoroughly innovative styling and high-tech interior features.

2019 Kia Niro EV First Drive Review | How to have fun in a practical EV

SANTA CRUZ, Calif. — The Kia Niro EV rounds out the Niro trio, and is the most impressive on paper. With the same 64-kWh battery and 201-horsepower electric motor as the Hyundai Kona Electric, it's rated at 239 miles of driving range between charges. Granted, 239 miles is less than the 258 miles the Kona EV gets on paper, so we were eager to see what the differences were between the similar EVs. After spending an icy, frigid weekend driving (and falling in love with) the Hyundai Kona Electric around Michigan we hopped on a plane, and headed to Santa Cruz to try out the 2019 Kia Niro EV (and to escape the cold). With a longer wheelbase and greater overall length than the Kona, the Niro EV offers a little more rear legroom — about three inches extra. As a 6-footer, I didn't find it uncomfortable to squeeze in behind an even taller driver. This bodes well for those of us with car seats we need to install in the back of our EVs. The Niro EV also boasts more luggage space than the Kona, with 18.5 cubic feet behind the rear seats, and 53 cubic feet with the seats folded down. We were impressed by the large rear opening and the spaciousness of the cargo area. The driver's seating position took a lot of adjustment to get comfortable in, a problem we didn't have in the Kona. No matter what we did, we felt like we were sitting too high up in the vehicle, but eventually it began to feel natural as our focus shifted from the interior around us to the road in front of us. Still, every time we got back in the car, we felt the need to try to improve the seating position. At least the seats were comfortable and supportive. Thankfully, Kia didn't go overboard with the styling of the Niro EV, and that goes for the interior, too. The oddest thing is the big rotary gear selector. While it looks like it would be in the way of the cupholder, it didn't interfere with grabbing our coffee, and it's more intuitive to use than the Kona Electric's separate PRDN buttons. The rest of the interior is about what you'd expect. There's a lot of plastic, a center stack that's maybe just a little too busy with buttons and controls, a well-incorporated touchscreen and a digital instrument cluster. It's quiet when you turn it on and begin to drive away, as you would expect. Listen carefully and you'll hear the spacey hum of its pedestrian warning system at low speeds, which shuts off as you approach 20 miles per hour.