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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia Cross GT concept gives glimpse of future premium CUV

Kia is looking to bolster its premium-car lineup beyond newly conceived products like the Cadenza and Quoris. Perhaps the best evidence of this initiative, to date, is the Cross GT Concept that has just been unveiled at the Chicago Auto Show. Showing a larger, more premium crossover to slot in above the Sorento, the Cross GT Concept hints at a future product that could be what the ill-fated, body-on-frame Borrego never had a chance to be.
Compared to the current Sorento, the Cross GT Concept is 8.4-inches longer, 4.9-inches wider and rides on a wheelbase that is increased by 15.7 inches, and it shows a new possible styling direction for Kia as the automaker continues to attempt to venture up market. Some of the upscale styling cues include the clamshell hood. upright front end with signature Kia tiger nose grille and the multi-panel panoramic roof. The true luxury of the Cross GT is apparent inside where Kia has used real wood trim and rich leather on the seats, and there's also the buttonless, touch-screen infotainment system; rear occupants will have flat screen monitors with Internet access.
Based on a chassis shared with the rear-wheel drive GT Concept, which we first saw at the 2011 Frankfurt Motor Show, the fullsize Cross GT crossover is powered by a 3.8-liter V6 paired to Kia's hybrid system that gives the luxury crossover a combined output of 400 horsepower and 500 pound-feet of torque, as well as an all-electric driving range of 20 miles. The engine is paired to an eight-speed automatic transmission, which helps send power to the wheels through an advanced, torque-vectoring all-wheel-drive system

2015 Kia Soul EV

You'd be forgiven if you weren't fully aware of this vehicle's existence. While the Soul EV is a big deal for Kia, as it marks the Korean brand's first foray into the world of pure electric vehicles here in the US, it simply has not a been able to garner much regard from the average car fan or, really, the automotive press.
As a green car, it has to be tough to compete with Elon Musk's remarkable ability to consistently hold our attention with nearly everything he touches at Tesla. Add that to the fact that the Soul EV doesn't offer a ton in the way of aesthetics to differentiate itself from its gasoline-powered sibling - save a few tweaks here and there - and its limited initial availability (CA only for now), and you end up with a vehicle that just isn't on a lot of people's radar. And that's too bad.
You see, none of the above is meant to imply that this is a bad car. In fact, as you read through our driving notes, you'll see that the reality is actually the opposite: Kia has a genuinely solid product on its hands.