2010 Kia Forte Sx Sedan 4-door 2.4l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia Sportage crossover is feeling 'Sporty' with 2020 refresh

The 2020 Kia Sportage crossover, which has been spied testing on the Nurburgring of all places, gets unveiled this week at the Chicago Auto Show. The 2020 model year marks a light visual refresh for the 2017-on Sportage generation, and among other details, it's recognizable from updated bumpers front and rear. The headlights have been discreetly redone, offering available LED technology, and they also incorporate LED turn signals on select trim levels. In addition, the fog lights are also available with LED. The taillights also have new trim, and there's a redesigned skid plate on both bumpers. You can also spot the 2020 Sportage from a new selection of alloy wheels in 17-, 18- and 19-inch sizes. Inside, the 8-inch touchscreen is standard, with Apple CarPlay and Android Auto capabilities. Modem-enabled telematics and navigation are optional, as is a wireless smartphone charging tray. The steering wheel is a new design, and "Sofino" leather trim is a new option. For 2020, the optional driver assists have been updated to include attention warning, lane keeping assist, high beam assist, adaptive cruise, start-stop and a forward collision assist with pedestrian detection. The cruise control radar is visible in the middle of the tiger-nose grille, below the Kia emblem. The powertrain continues as previously, with a naturally aspirated, 181-hp 2.4 and a 2.0-liter, 240-hp turbo four on offer, and a choice of FWD or AWD to go with the standard six-speed automatic. No mild hybrid has yet been announced, but we're expecting it to appear later on — sans diesel power. As for the trim levels, there's a new S level joining previous LX, EX and SX trims, and according to Kia, S stands for "Sporty"; it features sporty trim both inside and outside. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.